What’s hot in beauty for April?


The QVC beauty buyers have pulled it out of the bag again this month with fantastic new products and launches. Here's a little preview of what you can expect from all things beauty in April. Make sure you check back as this is only part 1!

Front Cover Cosmetics 

Frontcover Colours of the SeasonFront Cover Cosmetics are an exciting, economical artistry range that only ever bring you the up to date or next look.

They are famous for developing seasonal boxed collections of make-up with instruction cards and fantastic pictures of what the look is and how to create it, making it easy for you to experiment and have fun with the latest fashion looks.

The new collections for spring/summer (launching on Wednesday 10th April) are uber-cool especially the Cool Eyes and Hot Lips collection. Even on the box cover has a holographic photo that, when you slightly move the box shows the eyes open and closed and the lips pouting or smooth as if they are alive.

Cool Eyes and Hot Lips Collection Cool Eyes and Hot Lips Collection

Inside, you'll find the key eye and lip looks of the season – cool eyes with natural tones and big, bold bright lips – plus a fantastic, big mirror. I love these kits because they give you confidence and knowledge to try new application techniques and take you out of your comfort zone of the make-up bag that sometimes may not change for decades.

Use them to discover a new colour and bring your look bang up to date.

See the full Frontcover range

Josie Maran

100%-argan-oilJosie is an American supermodel and it was through her career whilst travelling the world on photo shoots and pregnant with her first child that she was despondent with make-up artists not being able to use natural cosmetics.

So, she set out to make her own. Her company motto is ‘Luxury with a Conscience’ and her products encompass effective ingredients with an integrity and respect for the people that produce them. Her range features skincare, make-up, bodycare and haircare which are all based on her first wonder ingredient – argan oil.

Her cult product that we're launching first is the 100% pure argan oil which has many certifications including vegan, organic, cruelty free, natural etc. Argan oil has long been a buzz in the beauty industry and is often used in a diluted form or blended with other oils to lower the cost.

A mulit-purpose product

This is 100% concentrated organic argan oil with no other ingredients and is a little beauty hero because you can use it on your hair, where you will be surprised by its lightweight, absorbent texture (be careful here, a few drops is all you will need) through to a face moisturiser; on its own for sensitive skin or as a face treatment serum to hydrate dry skin; right the way through to boosting hand creams for dry hands or a few drops mixed into a bath or as a body moisturiser for dry skin.

One of my top recommendations will be for sensitive skin or allergy-prone skin – use this as one pure certified ingredient for everything. As a beauty booster, or for sophisticated skincare users, it will add a surge of moisture and comfort to your skin whenever and wherever you need it. Almost odourless and surprisingly fine in texture, don’t think of it as an oil as it is much more liquid and smooth and is more quickly absorbed into the skin.

We hope to be bringing the whole of Josie’s range to QVC soon as her make-up concept of ingredients including argan oil is very exciting.

If you missed the pre-launch in my US show, tune in on Thursday 11th April at 4pm (my Beauty Fix show). 

Lip GlazesWe are very excited to welcome back Stila Cosmetics. They were the brand that we couldn’t keep in stock with the fast-selling liquid lipsticks that gave an enviable, stain-glassed mirrored shine to the lips.

Stila is a fun, fashion-forward, creative, whimsical cosmetic brand that will help you fall in love again with your make-up bag rather than your make-up feeling like a school lesson.

Their formulations concentrate on colour performance and speedy application techniques paying special attention to the texture and finish of the make-up.

They use up-to-date technology and colour pigment processes to give you clean, vibrant looking colour and smooth, illuminated looking skin. They still have the updated version of our previous top seller known as ‘Lip Glazes’ – they set the trend when they made these.

With our new, improved line-up and special guest, I am sure you will be tempted to add some fun fashion to your make-up routine. Make sure you tune in on Wednesday 17th April at 4pm for the brand new show.

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April is looking very busy, but this is just the tip of the iceberg. Don't forget to check back for my next instalment. 

Ali X 


  1. Londoner March 30, 2013 at 5:22 pm -  Reply

    Dear Alison,qvc used to stock some wonderful makeup brushes and sets from royal, could ypu please bring them back. They were marvellous value for money and great brushes to use.

  2. Ria Said (Mrs) March 30, 2013 at 7:56 pm -  Reply

    Hi Alison
    I have been watching QVC for more than 10 years now. I just want to say a huge big thank you to you for all your hard work and letting me and the public know about the products you bring.
    You have brought tremendous knowledge to us which I am truely thankful for. Keep up the great work you do.
    I am really looking for a new make up range that is natural and chemical free. There are only a few around and can be quite expensive. I want to get back to nature and natural. Because of the ranges you pick I have been able to select Liz Earle skin care range and seen great skin results for a number of years.
    I started to use Ojon for my hair over a year ago because I had bad breakages. Half of my hair was breaking every time I combed and brushed it. Now I do not have any breakage at all.
    Keep bringing these great natural ranges I am getting great results. You are doing a fantastic job.
    Ria Said (Mrs)

  3. Emma Deas March 31, 2013 at 11:02 am -  Reply

    We desperately need tarte cosmetics qvc, please bring them over from the US too xxx

  4. CW April 2, 2013 at 8:19 pm -  Reply

    Hi Alison
    Do you know when the sun-believable try me pack will be back in stock in medium? I have ordered the new triple pack of different tans including the new gradual tan, but could do with restocking exfoliator and moisturiser. I am eternally optimistic that the sun will arrive and we will be baring legs at some point!!!

  5. Susan April 15, 2013 at 11:12 am -  Reply

    Hi Alison ,I love the Josie Maran range , can’t wait to see it all on qvc and would love to see Tarte cosmetics and IT cosmetics on qvc uk too ! please please consider bringing these amazing brands over here .
    Thanks you do a fantastic job xxxx

  6. Cathi Morrisroe April 17, 2013 at 1:16 pm -  Reply

    Hiya Alison
    I have read a review on L’occitane Almond Oil that they use it as
    moisturiser, is this recommended, if so can it be used on the face ??
    Thank you for bringing Elemis cleansing balm, it is divine 🙂

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