Choose your shade: Tarte Shape Tape Hydrating Foundation


Fancy ordering the Tarte Today’s Special Value offer, but not sure which shade is for you?

Here I talk a little about the formula, and also go through the six shades available, so you can find the perfect match.

Which shade do you plan on buying? Let me know what you think about this great new Tarte product!

Ali x


  1. Kelly O March 19, 2018 at 6:48 pm -  Reply

    Hi Ali, thanks for your video on the shades. I normally go for a medium, but seeing the Tarte shades on your skin, I think I will go for the lightest medium. Absolutely can not wait for this TSV, Again, QVC have outdone themselves with this exceptional set at an exceptional price. Thank you! Kelly x

  2. Kelly O March 19, 2018 at 6:50 pm -  Reply

    Hi Ali, many thanks for your advice on the new Shape Tape shades. I think after seeing this, I will go for the lightest medium shade. I cannot wait for this kit. Yet again QVC have outdone themselves with the exceptional value & quality. Thank you so much. Kelly x

  3. Amerdeep March 19, 2018 at 9:58 pm -  Reply

    Ali, it’s so confusing knowing which shade to choose when you’re a light tan but slightly darker than medium shade! I often have to buy 2 shades and then mix and match which is not cost-effective! Although I love Tarte and have most of their products, I wish they’d have a wider variety of foundation colours on offer at QVC, such as they do in the U.S. Please convince them! I’m happy to assist in persuading them! Thanks ❤️

  4. Susan Lewis March 20, 2018 at 12:50 am -  Reply

    Light sand is too yellow for my Celtic skin so going to give it a miss.

  5. Stacey March 20, 2018 at 6:35 pm -  Reply

    I love Tarte but have to say it is a shame that the UK are not getting the choice of both shape tape foundations. Disappointed about that QVC and Tarte.

  6. Michelle March 20, 2018 at 11:35 pm -  Reply

    I’m so disappointed at the exclusion of the darker shade range. Will have to give it a miss.

  7. Nikki March 21, 2018 at 5:14 pm -  Reply

    I love tarte, but my god, every single palette is rusty browns. Every One! The one exception is their new clam shell palette that’s glittery mermaid colours. I’m 40 I don’t want to look like a mermaid! Please bring more colourful palettes with blues, green, purple, grey etc with a mix of satin, matte AND a couple of shimmer shades. I’ll pass on this one as I don’t need another palette of rusty browns. Good luck shade picking! Xx

  8. Christina benton March 21, 2018 at 5:14 pm -  Reply

    Ordered mine and I always go for light-medium in tatters foundations. Can’t wait to try it I’m such a huge fan of the concealer which I can’t live without x

  9. Christina benton March 21, 2018 at 5:15 pm -  Reply

    *tarte not tatters!!!

  10. Ann March 22, 2018 at 6:44 am -  Reply

    I love Tarte and was looking forward to the tsv but disappointed like others over the shade choice and no matte foundation option. Will sadly have to miss this one.

  11. Fran March 22, 2018 at 5:26 pm -  Reply

    Hi Ali, I have medium skin, (yellow tone, ) Olive skin tone, which shade should I go for.
    I have Tarte cosmetics, but have never tried their foundation as I have not been sure which shade to choose.

    Many Thanks

  12. Shirley Symonds March 24, 2018 at 1:21 pm -  Reply

    I am disappointed we only have six shades as there are 35 in the range I don’t expect qvc to carry all shades but it would have been nice to have a few more light /medium shades I am going to try the light/medium honey and the light hopefully one of these shades will suit I wear light medium shades in the powder from tarte which I think comes up a little darker but I do love tarte products

  13. Denise March 25, 2018 at 1:11 pm -  Reply

    I use Estée Lauder fresco so what colour should I go for? ?

  14. Amanda March 25, 2018 at 1:12 pm -  Reply

    I love tarte but I really don’t need another eye shadow pallet!! Considering they sell so many products i wish they would stop putting pallets in these deals and instead offer something different. I shall give it a miss, again!!

  15. Jennifer March 25, 2018 at 4:32 pm -  Reply

    Hi, can you please advise if Tarte mascaras are waterproof please. Are any of the other Beauty products obtainable from QVC mascaras waterproof. Which mascaras are best for sensitive eyes?

  16. Debbie Chase April 1, 2018 at 4:27 pm -  Reply

    Hi Ali, thanks for your advice on the different shades of tarte foundation.I wanted to get the hydrating version but notice that you don’t have it as a single purchase only as a tsv. I already have lots of the other products so when will you have it back on its own?

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