The latest beauty ranges to join the QVC family


Here at QVC we love pushing the beauty boundaries and bringing you the latest ranges. Two of the hottest new brands to grace QVC are Eyeko with their fabulous range of mascaras, and INIKA showcasing organic, mineral make-up.

Find out more about them below…

Eyeko mascaras 

Eyeko was founded by beauty industry veterans, Max and Nina Leykind in 1999. After talking to top make-up artists and beauty editors around the world, it was evident that they hadn't discovered the perfect mascara. For every name dropped there was always a 'but'. That's where Max and Nina's expertise came into play.

For 10 years they've been combining the best formulations and brushes to create a unique mascara wardrobe.

Nina Leykind"We've re-named, re-worked and re-vamped our mascaras to offer you a complete mascara wardrobe with a new mode of application!

There's three different bristle brushes - Skinny, Fat and Curvy – developed to give a better grip for longer, bigger and curlier lashes with treatment formulas that help solve a multitude of lash problems from premature breakage to lack of hold." Nina Leykind

Celebrity fans include: 

Adele was introduced to lash lengthening Eyeko Skinny Brush Mascara as an alternative to falsies, and Emma Bunton’s make-up must-haves include Eyeko Curvy Brush Mascara – "I’m never without my Eyeko."

See the Eyeko mascara wardrobe


The creation of Miranda Bond and Jenni Williams, INIKA is a result of their search for natural make-up that complemented their lifestyles.

Miranda, in particular, saw the astounding results that living a natural and organic (where possible) lifestyle had on her health. She accepted that due to her struggle with endometriosis, she would probably not conceive naturally. However, after three months of detoxifying her life and following doctor's orders, she fell pregnant.

After this Miranda was resolved to focus her life on helping to educate and empower women to seek out more natural alternatives and to inspire women to choose natural and organic products whenever possible.

After teaming up with Jenni they created INIKA, a 100 percent natural beauty brand incorporating mineral make-up, vegan and organic products that are completely free from synthetic chemicals, and harmful ingredients.

Here's a snapshot of the INIKA make-up range…

INIKA eyelinersINIKA eyeshadowsINIKA foundationINIKA make-up collection





See the full INIKA range

Take a look at the QVC beauty department for more great brands

1 Comment

  1. Marg April 13, 2012 at 2:00 am -  Reply

    I was browsing when I found this brand and I have been looking for a light liquid foundation, I’m not a lover of foundations but getting to the age where a little help is needed when going out. I have a collection of foundations which I could’nt keep on my face,I wish I had the cash rather than the products but youve got to try before you know if your on a winner, Well I had just about given up on finding a winner but I have, I love this lightweight product, it can be built up to suit your needs, I am definatly sold on this natural product and have purchased the primer to see how that feels, hope its as good as this foundation, A new page opened In this fairly well read book with every line earned, but softened with the help of Inika.

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