Supporting the Royal British Legion


The Royal British Legion is the UK’s leading Armed Forces charity and have been supporting veterans since 1921. They receive no government support, depending entirely on donations to survive, and need over £1.2m every week to keep up the work they do.

Most of us will have grown up surrounded by people wearing a little paper poppy on their coat or lapel in the run up to Remembrance Sunday for years, and our Poppy Collection – containing products from Buckley, Lola Rose, Kipling and more – includes a number of classic brooches, as well as more unusual ways to wear your poppy: as a bracelet, ring, scarf, or even purse or umbrella.

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1/3 of the price of every purchase from our Poppy Collection is given to The Royal British Legion Trading Limited, which in turn gives its taxable profits to The Royal British Legion (registered charity no.219279). This funds the charity’s work in England, Wales and Northern Ireland*, and we’re hopeful that – with your help – the total donation this year will be in excess of £200,000.

The work The Royal British Legion does is invaluable in support serving members of our Armed Forces, veterans and their families, including those left behind by servicemen and women who have made the ultimate sacrifice. Over 6.7 million people in the UK are eligible for support – that’s more than 1 in 10 of us Brits.

The support they provide is lifelong and covers all aspects of life, including social, financial and emotional support. That might be providing mobility aids and arranging home adaptations for those whose mobility has been affected by age or illness; post-injury rehabilitation; finance and debt advice for those whose breadwinner will never come home; dementia care at a residential home in later years; and career and housing advice for leavers returning to – or experiencing for the first time – ‘Civvy Street’ after completing their service. And that’s just the tip of the iceberg.

Find out more about what they do.

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There are designs for both men and women: try the Engraved Sparkle brooch if you’re off to an event that demands glam but you don’t want to be without a poppy, or the Flanders Leaf brooch for something a little more understated. Elsewhere, the Medal brooch and Lest We Forget wreath have proven especially popular with gents. Each one can be yours for £15 + P&P, including your £5 donation to the charity.

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For the first time we are also including white poppies, which are sometimes worn as a symbol of peace. You can find a pendant necklace, as well as matching earrings and a ring, all made using Diamonique simulated gems.

So throw away last year’s tatty old paper poppy and wear your poppy with pride. Tune in at 6pm on 7th October, at 8pm on the 19th and 5pm on the 26th, or shop online now.

* The Royal British Legion’s work in Scotland is supported by Poppyscotland, their sister charity.


  1. Valerie Morgan October 31, 2015 at 9:01 am -  Reply

    I have the Flanders poppy broach and every time that I wear it I get asked where I got it from and I always say Q V C and add Adrian Buckley.

  2. Ann Motion September 16, 2018 at 10:30 pm -  Reply

    Hi it’s Ann I have a enquiry I saw a nice grey jersey dress which looks like bricks it either had a cowl neck,turtle neck

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