Ruth Langsford

Ruth Langsford on National Smile Month


Did you know that May is National Smile Month? We loved the idea of this cheerful theme here at Q Towers, so we decided to have a chat about what makes us happy with the always lovely Ruth Langsford.

QG: Who or what makes you smile when you’re having a bad day?
Ruth: My dog, Maggie, definitely makes me smile. She’s the most fantastic addition to our family. I believe she smiles back when I smile at her! I’ve got pictures of her to prove it. You get such unconditional love from a dog, they don’t know about the stresses or strains of your life, they just know when you come home they’re pleased to see you. I could have had a really bad day but when I see her at the door of the house when I’m coming up the path she just makes me smile and forget everything else. We have a little play, she runs and gets me a toy and we just have our lovely hometime ritual. Eamonn always says to me ‘Why do you never greet me like that when I come home?!’

Ruth Langsford's dog Maggie

QG: Many of the ladies here at QVC mention that wearing bright tones or patterns helps to boost their mood, do you find that too?

Ruth: I think colour is definitely very mood-enhancing and that’s why I love spring flowers. I love daffodils in particular, because the minute you see those bright yellow blooms with their little heads pushing through the ground you know that the horrible cold of winter is gone.

I’m not a great one for wearing colour as people who watch me on-air will know. I’m quite classic and stick to a lot of navy and taupe, that kind of thing. But, having said that, I’ve definitely started wearing more colour since I’ve been involved with QVC. When we do our shows I see the models wearing gorgeous pieces, and Jackie Kabler in particular – she wears a lot of colour – they definitely influence me to wear more colour.

I think your default setting, particularly when you’re over 50, is always dark colours because you think they’re more slimming or flattering, but that’s not always the case. I was always a bit wary of florals but I have a gorgeous pink dress in my range now so my view and attitude to colours and prints has definitely changed thanks to QVC.

Ruth Langsford

QG: What details do you try to include in your own range to ensure women feel great wearing it?

Ruth: As boring as it sounds, comfort is a word that springs to mind. It’s hard enough finding clothes that you like that are also comfy. Things with stretch are key, I always like to make sure the length is okay also so you don’t need to tug your skirt down when you sit. I try to do fairly classic pieces that will be wardrobe staples. My idea is to have a capsule wardrobe that the QVC lady and I can build together, so we can add in key pieces every season. When you open your wardrobe you want at least four pieces that you know will go together, that will never let you down. So far that seems to be working quite well!

QG: Has anyone ever made you laugh unexpectedly on live TV?

Ruth: My husband does most days! There was also a memorable incident with Peter Kay on This Morning once. Eamonn and I are both massive fans of his so we were thrilled he agreed to come on the show. Just before he came on we had been doing an item about pets so I asked him if he had any. He started talking about dogs, I won’t repeat the joke he made but if any readers want to see what happened you can easily find it on YouTube. I started crying with laughter anyway, and ended up with my face buried in my hands trying to control myself! The other person that makes me laugh out loud is Graham Norton, I love his radio show.

QG: What are your top tips for relaxing and recharging after a busy day?

Ruth: I think just doing something you enjoy! Whether that’s going to the gym or for a run, I love going for a walk with the dog especially now that we have these lovely lighter evenings. I take my phone but I don’t use it, it’s a great bit of thinking and relaxing time. A bath with nice oils and a candle is fantastic too, if I have the time.

I do find that women are really bad at finding time for ourselves. We do a lot for other people, so even if it’s ten minutes we need to take that time. When I did Strictly I found that just a few minutes of stretching felt wonderful after a long day, it was something I meant to keep up but just haven’t managed to.

Fantastic advice, Ruth! We’re off to take that ten minutes now, so why don’t you fantastic readers enjoy some ‘me time’ too and browse Ruth’s own collection as well as her Fashion Edit and treat yourself to a gorgeous new wardrobe staple.


  1. Sue Bruce May 7, 2018 at 4:34 pm -  Reply

    Please please please Ruth will u do sundresses with a soft bust support in. I’ve looked all over n failed xx

  2. Sue Bruce May 7, 2018 at 4:38 pm -  Reply

    Ruth is gr8 one of the girls but with class

  3. Antony May 28, 2018 at 11:08 am -  Reply

    comfort – stretch – ok length – colours/age – build a wardrobe like build a personality. Very beautiful text, on the point!

  4. Anne November 19, 2018 at 11:17 am -  Reply

    Hi Ruth
    I bought one of your lovely lace dresses with the fluted sleeves ( green one), unfortunately I was going to order all the others colours but missed out on them. Will you be doing the exact dress again in the black, purple, red and navy?

  5. Kim Walton December 2, 2018 at 7:17 am -  Reply

    Hi Ruth, will you be having a TSV in December 2018?

  6. Lesley Wilkinson February 15, 2019 at 9:29 am -  Reply

    Hi Ruth. I love your Jeans. I ordered your first tsv & ive ordered the new pre-order for your jeans in the new colour, light Indigo. I would like to see grey jeans, i think they are smart & a change from black. I have your black jeans also. Thankyou.

  7. Marie Wilson February 19, 2019 at 9:39 am -  Reply

    Please would you mind giving the measurements of your jackets from under the arm to the cuff for us tall people

  8. Kat February 26, 2019 at 6:04 am -  Reply

    It would be nice, Ruth, for you too reply to all these great messages, that people, have taken, the time to send to you. I was also, going to message you. But, then I thought what’s the point, ‘ I’ll not get a reply’. Same as on Twitter. NO REPLY, SADLY.

  9. Linda J March 13, 2019 at 9:18 pm -  Reply

    Dear Ruth I love your denim jacket when will they be back in stock I need a size 10 – cannot wait! Thank you

  10. Alena March 18, 2019 at 6:25 am -  Reply

    Please can we have a black denim jacket

  11. Pauline from widnes March 18, 2019 at 2:08 pm -  Reply

    Ruth love your shows with Jackie I am waiting g
    For the white denim jacket as I don’t want to miss out for my holidays could you please give me some idea when it will be out

  12. linda broadhead April 6, 2019 at 6:26 pm -  Reply

    Hi Ruth, love love the Denim Jacket please when can we have the white one, I need it very soon lol.

  13. Miss Linda Limara April 25, 2019 at 2:55 pm -  Reply

    I love watching Ruth’s fashion programme, but unfortunately being a pensioner unable to purchase due to the prices having a low income. She has some good ideas, but a lot of the items are expensive, sorry.

  14. Michele April 26, 2019 at 12:24 pm -  Reply

    can’t beat coming home to be greeted by your dog. Love maggies smiling picture!!

  15. margaret May 25, 2019 at 3:47 pm -  Reply

    Love your fashions Ruth. I also enjoy your presentations.
    I’m looking for the shrug you were promoting yesterday. It was a tie at the front one.
    Also would you consider nightwear.I was looking for night wear to put in my hospital bag, fortunately didnt need it in the end.
    I was looking for cotton or poly cotton nighty with three buttons at neck in a pretty floral or pastel colour, with a a matching longer dressing gown.
    The stuff in the shops is horrible, unfemine and not very nice fabric.
    I had a set like that when I went in to have my first child. It was pale pink .I loved it
    it was cool, and made me feel very feminine. Im sure you could design something like that. Ruth. regards Mags.

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