Rethinking remembrance with our Poppy Collection


Hello everyone and thank you, in advance, for taking a few minutes to read this blog. In fact, I urge you to read on as your help could make a huge difference to the lives of others in need.

The Royal British Legion is the UK’s biggest Armed Forces charity providing much needed support to all members of the British Armed Forces past and present and their families. The Poppy Appeal 2017 is, once again, encouraging the public to ‘rethink Remembrance’ and recognise the service and sacrifices made across all generations of the British Armed Forces. Their work is encapsulated in its motto: Live On – to the memory of the fallen and the future of the living. The Royal British Legion poppy helps the Legion to provide thousands of veterans, service men and women, and their families, with vital advice and support.

I’m especially honoured to be presenting our final Poppy Collection show of 2017 this Friday at 8pm as I myself come from a Forces family. Kate Green, who is our special guest supporting the Poppy Collection hour on Friday, is a former Royal Military Policewoman and is currently the Area Manager for The Royal British Legion in East Anglia, helping to raise the profile of the work of the Royal British Legion to ensure that ex-servicemen and women who are less fortunate are able to live independently, have a voice where it matters, support when needed and to spread the word about the range of services the Legion helps provide.

QVC are incredibly proud to have raised over £1.5 million for the Royal British Legion since our partnership began 7 years ago in 2010. We owe all who have continued supporting us in this a very big thank you. What an astonishing achievement. The total donation this year is expected to be £250,000 which will support The Royal British Legion’s work in England, Wales and Northern Ireland and Poppyscotland’s work in Scotland. We haven’t got there yet but, with your help, there’s still time.

This year’s Poppy Collection features classic designs which have proven popular year on year, as well as the introduction of new lines – all of which have a poignant message. This year’s signature design is The Poppy Collection Openwork Sparkle Brooch which has been designed especially for QVC by Buckley London.

The 2017 Poppy Collection comprises over 33 products including brooches, bracelets, keyrings, clothing, handbags and scarves. There’s plenty of choice for yourself but, don’t forget, all of the items in this commemorative collection are beautifully crafted keepsakes which make very thoughtful gifts.

The Royal British Legion’s welfare work is entirely dependent on the public’s generous support – so, if you wish to support this cause, please wear your poppy with pride knowing that you are helping the Armed Forces community. Wearing a Poppy is a personal choice, it is not compulsory however it is much appreciated by all those it helps.

What is the poppy for? The symbol of the poppy represents Remembrance of the past and hope for the future. Around 45 million poppies are made and worn every year. Below is a description, from The Royal British Legion, of what the poppy is and what it is not.

The poppy IS:
– A symbol of Remembrance and hope
– Worn by millions of people
– Red because of the natural colour of field poppies

The poppy IS NOT:
– A symbol of death or a sign of support for war
– A reflection of politics or religion
– Red to reflect the colour of blood

Here are just some examples of Legion Welfare work:

Adventure Breaks
The Royal British Legion offers free week-long Adventure Breaks to children of men and women who are currently serving, or have served in the Armed Forces and bereaved children. Adventure Breaks are a great opportunity for young people to enjoy themselves and meet other young people in similar situations, whilst giving their parents a well-earned break.

The Battle Back Centre 
The Legion established and operates The Battle Back Centre, which provides sports and adventurous activities such as climbing, water sports and wheelchair basketball, for wounded, injured and sick Service people. All activities promote self-confidence and aid recovery with both physical and psychological challenges.

Admiral Nurses 
The Legion’s Admiral Nurse Service provides support to carers of those living with dementia in the Armed Forces community. Our community Nurses provide information and practical help to carers to relieve issues such as stress and depression to enable people to better support their loved ones living with dementia.

Bravo 22 – Recovery through the arts 
Bravo 22 Company is The Royal British Legion’s recovery through the arts programme, successfully organising theatre and arts projects for the Armed Forces community. The project helps wounded, injured and sick Service personnel along with their path to recovery through becoming involved in a theatre production or art project.

For each item you buy from our Poppy Collection, a third of the sale price will be paid to The Royal British Legion. Money raised since the beginning of the partnership between QVC and The Royal British Legion (over £1.5 Million) could have helped to fund some of the following;

• 30 nurses for the duration of one year in the Legion’s specialist Dementia units
• 30 handy van for the duration of one year, undertaking essential home repairs for isolated veterans
• The refurbishment of 18 bedrooms at a Legion care home
• Much needed breaks for over 1000 beneficiaries
• 70 wounded, injured or sick soldiers to attend a recovery course
• Breaks for 318 recently bereaved families

It’s remarkable what we can do when we all pull together.

This Sunday, the 5th of November, will be the final shipping date to ensure you receive your Poppy Collection in time to wear with pride this Remembrance Sunday. I do hope you can join us but, if not, you can view the entire collection here.

I look forward to having your company this Friday evening. In the meantime, please feel free to spread the word!

Much love,

Catherine xx


  1. Josephine Jennings November 2, 2017 at 3:33 pm -  Reply

    The Royal British Legion is an incredible organization. They not only help modern day veterans and their families . War Widows are also helped, my mother was helped with a grant to help pay for an electric scooter. My father was a prisoner of the Japanese. And repatriated after the surrender.

  2. Catherine Huntley November 7, 2017 at 2:33 pm -  Reply

    Hi Josephine,

    Thank you for writing and sharing not just your appreciation for The Royal British Legion but, also, your own personal account of your mother and father. So very humbling.

    Hearing specific examples, such as yours, really hits home just how important this fundraising is.

    Love Catherine x

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