Leading industry title Professional Jeweller released their Hot 100 list this week, with some very exciting recognition for QVC. Our very own Jo Lee, Vice-President of Merchandising, Joanna Mansbridge, Director of Jewellery, and Mary Serin, Senior Jewellery Buyer were included in the ‘Business Hot Shots’ list! Huge congratulations to you ladies!
Founded in 2010, the list celebrates high achievers from all parts of the jewellery industry, from designers to retailers to business owners. The list is compiled by the editorial team behind Professional Jeweller, who are well-placed to choose just 100 people out of a vast number working in all facets of jewellery.
When speaking with the magazine, the QVC trio spoke of jewellery’s place at the centre of the company:
“Customers are flocking to the jewellery shows on TV and to the redesigned pages on qvcuk.com. Jewellery is now back where it had been traditionally – at the centre of the business – and it is drawing in new customers.”
Mary spoke about the positive changes that have been made to the way jewellery has been presented recently, in collaboration with viewers:
“New on-air sets have been created for our television shows. We took on-board customer and brand feedback and they have been designed to really showcase both fashion and fine jewellery.”
Customer input has definitely played a huge role in the jewellery department recently, which Joanne is really pleased with:
“We are so proud of everyone who was involved in implementing all the changes. And we have to thank our customers who were at the heart of these changes, as they gave us the insight into how they shop and how we could improve their shopping experience with us; from redesigning the web pages through to more editorial content.”
QGossip spoke to Mary Serin, who was thrilled with the announcement and wanted to say a big thank you to her team:
“It’s a huge honour to be placed in the Professional Jeweller Hot 100 and recognised in the industry for our hard work and success over the past year. However this is really down to the whole team, not just our jewellery buying team but the whole QVC, who have really focused on how we can excite and engage our customer, existing and new.”
Mary, who has worked in the jewellery industry for 17 years, and been with QVC for 12 of those years, enthused about what’s ahead at QVC:
“We have much more to come with a fabulous selection of pieces and brands for the festive season.”
The timing of the announcement is fantastic as September is, of course, Jewellery Month at QVC! A host of our beautiful jewellery is available on Easy Pay, allowing you to spread the cost with interest-free instalments.