Behind the scenes at QVC Fashion Week 2016!


Take your seats on the Front Row because it’s time for the first ever Spring/Summer QVC Fashion Week. Five whole days of on air fashion will showcase the new collections from all your favourite big name Fashion and Accessories brands, including four amazing catwalk shows. We got a special invite to go behind the scenes as our super-talented crew, and three gorgeous models, created a new ad for these four shows.

Read on for all the goss from Backstage at the QVC Spring/Summer Fashion Week shoot.


Work it. Our models walk the petal-covered runway… QVC Fashion Week is a chance for you to embrace the new season and discover the latest collections from your favourite big name fashion brands. We’re showcasing the key looks and pieces you need to ensure your wardrobe is completely upgraded and ready for the new season.


How creative are our sets team? From design to building and installation they’re all amazing.

Can we please have this rose-covered mirror in the Social Media office? We’ll totally make sure our make-up is is looking good before all our important meetings!


All the crew together, including lighting, camera, director, producer, set design, make-up artists, stylists, photography, shoot co-ordinators… Social Media 🙂

We even bumped into Will Gowing and his QCam… Here’s what he was filming!

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QVC FASHION WEEK Shoot director

Here’s director Fintan and cameraman Adrian getting the shot just right…


The dressing room… Thousands of Peony flowers, including these beautiful pink and white roses and some brilliant white peonies, were used to create our secret garden set. Not to mention the hundreds of shoes, handbags, pieces of jewellery, dresses and separates our stylists used to make our models look so great! We love that Helene Berman pink and blue floral jacket in the top right photo and those silver pointed Clarks shoes below it are lush!


The perfect shot.

l-r: Fiona wears Nick Verreos tropical print jumpsuit; Lazara wears Marble fringed waistcoat and Marble printed trousers and H by Halston cut-out top; Charlotte wears Ronen Chen Kimberley topHelene Berman duster waistcoat and Diane Gilman skinny white jeans


Hot in the city. Spotted on set – the adorable Scottie Dog clutch by Radley London, and Modalu London‘s iconic Pippa bag


A final finish touch from stylist Georgina…

QVC FASHION WEEK Clothes and Accessories

The finer details: Fashion form Helene Berman and C Wonder; accessories from Orla Kiely (we love the owl logo!) and Lulu Guinness (the gold-tone lips cross-body is perfect!).


Filming the runway – getting the petals and the camera into place for the big finish

Watch the final cut now!


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See you in the Front Row. Tune in at 8pm nightly from Friday 19th – Sunday 21st February for the QVC Fashion Week Runway show, and for our Fashion Week Finale Runway at 8pm on Tuesday 23rd February.

Why not join the conversation and get involved with the hashtag #QVCFW and let us know what you think of the new spring/summer collections?!


  1. Jane Button February 15, 2016 at 11:27 am -  Reply

    I can not wait for the spring / summer fashion show. It will help me decide on a new look for this season. I love the info on colour trends that qvc gives us. Thank you.

  2. Sylvia Batho February 17, 2016 at 4:03 pm -  Reply

    Love watching fashion, a great selection, shall be trying not to break the bank?!

  3. Bron Jones February 18, 2016 at 11:10 am -  Reply

    Can anyone tell me where I can find the fringed waistcoat the model is wearing in the Spring/Summer fashion week behind the scenes video please? Which range is it from?

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