My ring designs


I think for the first time ever, all the rings that I have designed are available in stock! Designing jewellery was an unexpected pleasure and came about from the invitation of our design team to create a ring to celebrate my 15 years with QVC which just so happened to co-inside with a wasp sting to my ring finger which caused me to lose diamonds and have my rings chopped off in an emergency, which I still to this day have not fixed (but must get round to).

I am thrilled that many of you have loved and enjoyed wearing the rings yourselves. Of course, the first one that I designed was the Epiphany Diamonique which was modeled on many pieces that Simon (my husband) and I had seen whilst on holiday in places like Corcheval, Paris, and Dubai, as well as on our London trips – often just loving window shopping on Bond Street admiring the jewellery.


This original design was inspired by an aspirational but what would have been then, unaffordable ring that had just hit the celebrity scene but was not widely available in one large wedding finger statement ring.

With the amount of comments I got when I wore it, and with the co-operation of our design team, (I’m quite fussy but I don’t think that will surprise you!) it was the first time that a large statement ring had been made into a comfortable and practical design and I can genuinely say, I wore this ring constantly for 5 years. I never took it off even to wash hair, do the horses or farm work and I still take it on air to show you to compare with the new one that you will receive and its never lost a stone or its brilliance.

Even now, QVC floor managers and staff think it’s my ‘real’ ring and ask me to take it off to put the Diamonique one on.


Recently, by popular demand, this ring has become available in a gold plated finish as many of you, who prefer to wear a matching suite of jewellery, had requested gold. Certainly with the recent resurgence of warm-toned jewellery, it is very flattering against a tan (self-tan of course). I have certainly enjoyed wearing this one on holiday or with warmer-toned nail varnish, as well as with many pieces from my personal gold jewellery collection.


Watch this space, it has been promised in rose gold at a future date, as this has also been a request.

For my 20th year anniversary, QVC, as one of the largest jewellery purchasers, came up with the amazing opportunity of being able to create a similar-looking ring in real diamond and white gold.

Even six or so years ago, when we first designed the Diamonique one, this would never have been possible at this price and I have to say, this design, although slightly smaller in size, to keep the price around the £1,000 point, was immediately perfect and the first sample ring that came through is still the one that I wear today and I have probably worn this ring for about a year non-stop – again, surviving horses, farm work, treatments etc. and still not only looking amazing but constantly feeling comfortable.634555.v.002

For those of you that like to wear real jewellery, it’s been amazing to get such a glamorous and curvaceous piece at the QVC price which makes this aspirational stone and design perhaps more attainable to many of you.

To co-inside with this 20th Anniversary, I was also asked to create another ring design, which was actually relatively simple for me to do because Simon and I had long been admiring a move in jewellery to a more linear, unisex, cleaner shape that simulated the stacking of rings and also possibly a design that not only could be worn by men and women but also could very easily be worn in that modern trend, on different fingers.

This stack of three layers of large Diamonique stones, again in a lovely realistic, weighty ring, has been worn by Simon as a wedding ring. I like to wear it on my little or my ring finger and many of you have also loved to wear it as a thumb ring.


As I hope you can appreciate, I never set out with the aspiration to be a jewellery designer, which I don’t consider myself to be now – as I am and always will be a qualified beauty expert – but I have been thrilled with the response of those of you that love these rings, and I have to give some credit to my husband who has a great fashion eye and is the style king, as unless he liked it, I wouldn’t sign off on the rings and as always, whether he’s choosing shoes, clothes or furniture and in this instance, the rings, he was obviously right as I believe these have become QVC’s favourite and top selling rings of all time.

But, please ask me a question on beauty and not on jewellery!


  1. marie September 29, 2015 at 1:24 pm -  Reply

    Dear Ali pleased you’re not abandoning beauty though I love your rings. Can you help please I have used Gatineaus throat gel for years and very pleased with the results. For the past 2 weeks I have been using prolagene gel instead under my moisturiser to give my skin a change is this ok for the neck or should I go back to throat gel. I would love to hear what you think x

  2. Jean Sinclair October 8, 2015 at 6:26 pm -  Reply

    If Ali replies to you I will be surprised . She never replied to me ever . I started using Derm Exclusive and oh woweeeee really great . My neck looked like it belonged to a 100 year old woman so good luck to you xxxx

  3. ann cain December 2, 2015 at 3:43 pm -  Reply

    Alison can you help me with my eye brows. I only have half a brow and would love to be able to do something to make it look better than it is. Thank you Alison.

  4. Mandy Tibbott January 26, 2016 at 8:00 pm -  Reply

    Hi Alison I ordered your ring epiphany platinum dimonique size M on waitlist before Christmas on qvc.. can you tell me when it will be back in stock please.
    kind Regards

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