Get to know the man behind Joules


August may have disappointed us weather-wise, but it has been a fantastic month for fashion here at QVC UK. One of the most exciting events was the arrival of Brit-favourite fashion and accessories brand Joules on our website; judging by how fast these gorgeous pieces are flying out the door, you’ve all been loving the range too.

In advance of the Joules shows soon to be hitting your screens on Sunday 10th September, we sat down with seriously stylish brand founder Tom Joule to find out a bit more about him. Read on to find out about his extremely varied career, as well as his astute top tip for life.

QGossip: What is your full name?

Tom Joule: Tom Simon Lee Joule.

Tom Joule

QG: What are your social media handles?

TJ: On Facebook, we’re @joules.

QG: Do you have a nickname?

TJ: Joulesy.

QG: What was your first job?

TJ: Commission-paid sportswear agent.


QG: If you weren’t in your current profession, what do you think you would be doing instead?

TJ: Golfer.

QG: Where have you visited in your life that took your breath away?

TJ: New Zealand – amazing landscapes.

QG: What’s the one achievement you’re most proud of?

TJ: My children.


QG: Who would you be most star-struck to meet in real life?

TJ: Barack Obama.

QG: What are your top tips for realising your goals, in business or in life?

TJ: Don’t just dream about what could be, if you don’t take a risk, you’ll never know.

QG: What’s your top home décor tip?

TJ: Cover your sofas with pet friendly throws!

QG: If you could travel back in time, which era would you visit and what would you do?

TJ: 30s – Great Gatsby time

QG: What three things would you bring to a desert island? 

TJ: My wife, my dog and my golf club!

Thanks Tom! Excellent answers, and a very handy tip about the sofas. Don’t forget to check out our Joules Style List page for an up-close look at the beautiful pieces available.

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