Introducing Links of London’s FEED charity bracelet


FEED and Links of LondonWe love to support a good cause here at QVC, and it's even better when you can get something stylish to wear while doing a good deed!

In 2011 renowned British brand Links of London joined forces with FEED to produce a friendship bracelet collection that looks great and helps fight hunger amongst children around the world.

The collection features five playful colours, each with a sterling silver bead in the shape of a different motif that represents fighting hunger in different ways and places around the world. The donations include 50 school meals or 500 days of clean drinking water, and each bracelet is engraved with the number to act as a visual reminder of the personal donation that you have given to this important cause.

After witnessing the effects of hunger first-hand when traveling as a WFP Honorary Spokesperson, Lauren Bush Lauren founded FEED Projects in 2007 with the mission of creating good products that help FEED the world. Every item sold has a measurable donation attached to it and, to date, the social business has been able to provide nearly 60 million school meals globally through the United Nations World Food Programme. FEED has also supported nutrition programs around the world, providing vitamin supplements to over 3.5 million children through UNICEF.

In addition to the company, FEED started a non-profit organization called the FEED Foundation in 2008, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition.

Here are the designs and how each one helps children around the world:

Links of London bead Feed bracelet


FEED logo with a black and metallic silver cord – gives 50 school meals to children around the world.



Links of London Leaf Feed bracelet


Silver leaf with green cord – gives 50 school meals in areas that have been affected by natural disasters.



Links of London Heart Feed bracelet


Silver heart with fuchsia and metallic pink cord – gives 50 school meals to children in areas with high HIV/Aids rates.



Links of London Waterdrop Feed bracelet


Silver waterdrop with blue and pewter cord – gives 500 days of clean drinking water to one child in a developing country.



Links of London Dove Feed bracelet


Silver dove with grey and metallic silver cord – gives 50 school meals to children in areas of war and conflict.



Snap up your FEED bracelet here

For more information on FEED please visit 

Browse our Links of London range

Visit the jewellery department

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