We’re always looking for ways to bring you new and exciting jewellery designs, and that means collaborating with an ever-growing number of people. The latest addition to our amassed ranks of design talent is already a name QVC fans know and love: Kelly Hoppen!
Created especially for QVC UK K by Kelly Hoppen launched this week. We wanted to get the word out and get people excited about the launch, so last month we held a press event at the uber-stylish Ham Yard Hotel in London’s Piccadilly to showcase these stunning new designs. We invited journalists from the glossy magazines to the event and Kelly was there in person to answer questions and talk about her exciting new collection. There was lots of Tweeting on the day too, with the hashtag #KellyHoppenXQVC.
The designs are influenced by Kelly’s busy lifestyle and the way she dresses; she’s up every morning at 6am and getting ready while eating breakfast before rushing to work. People are short of time and tend not to change their jewellery as a result, so what Kelly’s tried to do is create pieces that are easy to wear, which can be layered up and kept on. So that’s how we showcased the designs at the hotel.
In order to work as versatile layering pieces, simplicity trumps all, but simple doesn’t mean dull – if there’s one thing that Kelly knows it’s great combinations that work. Not by coincidence, the collection uses fine materials including sterling silver and 18 carat gold vermeil alongside an array of stones including white topaz, moonstone and labradorite. The buzzwords are ‘understated luxury’.
The debut collection from her new K by Kelly Hoppen line launches on QVC on Thursday 19th November with hour-long shows at 12pm and 5pm.
Hear more about the collection form Kelly herself
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Tune in to find out more about the designs you can see on display here, or shop this gorgeous jewellery collection now.