Discover more from Imagination Crafts



We know many of you have enjoyed our Imagination Craft shows recently and we've got more to show you on Wednesday 8th May at 9pm!

We recently catch up guest, Sue Baker, to learn more about her love for craft and to find out where she gets her inspiration from. 

What is your background?

After finishing at Drama School I started working on theatre set design. From learning how to screen print wallpaper and fabric to designing furniture and accessories, it was just a short step to interiors and home décor.

I was also lucky enough to join Harvey Baker and his design company and began producing products for TV Makeover programmes such as Changing Rooms and Home Front.

What motivated you to start your own brand?

The challenge of being able to work with other designers, and creating a range of exciting, innovative products. Also to show everyone that we all have a creative side to us, it’s just a case of finding it and having the right products to use. I wanted to bring this all under one roof. Creating a British brand that people know they can rely on and trust to give them the results they want.


CraftWhat is special about your products?

Imagination Products are all designed and created in-house by our own talented team. This is a very unique aspect in today’s industry as most of the companies produce their ranges in China with little control over the outcome.

All our pigments, paints, powders and mediums are produced in-house. We are one of the only manufacturers of these kinds of paints and powders in the UK and our recipes are secret, envied by many other brands.


Craft2We have our own in-house artist Jayne Saunders who designs our clear Stamps, Stencil and Mask range, which allow us to be entirely original.

We invite guest designers to design exclusive ranges just for the Imagination Brand to run alongside our own distinctive products.


How do you and your team find inspiration to come up with new ideas?

Jayne and I have great ‘brain storming’ design sessions – in fact most of our conversations end up in a brain storming on some new concept or design source, where we bounce ideas off each other. We share the same excitement and enthusiasm for product development.



 We get inspiration from everything around us, in the garden, when we travel, noticing shape, colour, textures. There are never enough hours in the day or weeks to produce everything we would love to add to our ever growing collection of products.

We also listen to what our customers want to achieve as far as designs and colours are concerned. People want to paint stencil and decorate furniture again, which is where we began 20 years ago.

Many customers send us pictures, colour swatches and wish lists for stencils and Sparkle Medium colours and we do our best to add them to our range. We love this personal touch.


Do you follow any trends?

We are in the very fortunate position of being able to set trends. This stems from a close knit team who know each other really well. We are able to follow through on an idea or concept to enthuse and encourage our customers to want to join us on their own creative journey.


Join us on Wednesday 8th May to see more from Imagination Crafts

See the Imagination Craft range online

Visit the craft department


  1. elegant lady May 8, 2013 at 10:01 pm -  Reply

    Another wonderful show Sue and qvc.
    Thank you

  2. CraftMan May 10, 2013 at 9:56 pm -  Reply

    Enjoyed the show but a bit miffed to see that there are no further craft shows this month, where are the shows you have promised us, your regular craft shoppers.
    Caroline and Marion were becoming my favs and they seem to have disappeared?
    Please QVC if you say craft is going to be on regularly then stick to your word but if its finished then tell us.

  3. patty May 22, 2013 at 2:59 pm -  Reply

    I agree where are the craft programs get them back

  4. elegant lady May 30, 2013 at 2:42 pm -  Reply

    where are the shows?

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