Guess who’s back? your best friend Stacey Schieffelin


ybf founder Stacey SchieffelinHello to my gorgeous and beYOUtiful UK girlfriends and families,

It’s time to turn demure into dazzling and celebrate in ybf style as we are back on QVC UK on 3rd and 4th July! It is a true blessing to be back where David, my sweet husband, and I started out 10 years ago.

Because of you, our ambassadors and true girlfriends who named and helped to develop ybf beauty, we have watched it grow into such a substantial global girlfriend community!

If you have been able to catch a ybf show on the internet, you know I have never forgotten that it all began with you in the UK and I have continued to share that with the world. What you have helped create, build and allowed me to carry on has now stretched to over 200 million households live on TV in the USA, Canada and Australia!

I’ve missed our UK friends and families tremendously

I cannot put into more loving words how happy I am to be back and I cannot wait for our empowering visits and girlfriend time together. I'm also so grateful that we have been able to come together through QVC UK, by doing so, our open and loving communities have merged and learned from one another how we as women can use beauty as a tool to inspire one another.

There is so much more that has blossomed from our friendships – we’ve experienced that as women, when we look better on the outside, we feel so much better on the inside. That's truly self-empowering!

Your continued validation, support and attention to all the details are what truly transcend on the ybf brand. Our dynamic connection is what formed our foundation from the start and we will never ever forget that.

Together, we have shared a vision of how we can empower one another to live the lives we dream. You understand ybf beauty is more than a brand or a product but rather a community of like-minded, like-hearted women and that has always been such a blessing – I love you all for who you are.

A big thank you!

Thank you so much for being so fierce, fabulous and for staying by our sides for these past three years. You continue to share with us more than you will ever know. You are the meaning of how we, as one, have bridged our inner and outer beauty!

Again, thank you so very much for being my BFFs for so many years. Our friendship has become a female movement in which we help support and encourage one another. We have all become better individuals for knowing one another and having learned together how to unearth our carefree, confident and can-do attitudes!

We have all come to recognize that self appreciation is a beautiful sign of self-respect, not vanity – it's wonderful to truly believe in that! 

I want to personally and genuinely thank each and every one of you for all your constant love and belief over the years. Our trust and friendship has always been most important and because of that powerful bond we developed and nurtured together we were able to overcome obstacles and come back to the place we were demanded most. 

A very special thank you goes out to all of you who took the time to write in and explain your thoughts, suggestions, or just told us how much you love our ybf friendship and your loyalty to QVC UK!

Your loving feedback truly navigates what we create – past, present and future! I have always said that ybf will be there for you, our devoted girlfriends, to help you along every step of your journey but you have been there for me in so many more ways and my family and I am forever grateful!

You have my promise as a best friend, to always be there for you in every possible way and offer you all the best our beautiful world has to offer with only you in mind. You and your feedback are top importance to us always – and that is something that ybf beauty and QVC UK bond over and value!

So as we head across the pond to be together, let’s turn modest into magnificent, subdued into spectacular and yesterday into tomorrow… all with laughter, love and a little lipstick! 

I'm looking forward to celebrating many more special years to come with all of you and to establish even more friendships along the way. 

So let's get this party started and remember what's important…our brilliant and loving friendship!

Stacey and your ybf family



  1. Susan W July 3, 2012 at 5:27 am -  Reply

    Welcome back to QVC UK Stacey … You were gone but never forgotten and its going to be a pleasure to welcome you back to our screens …. Can’t wait to see you again and experience your special friendship.

  2. Lynne Beasley July 3, 2012 at 8:09 am -  Reply

    Welcome back Stacey!
    It has been great to keep in touch through your website…but nothing is as good as seeing you on QVC ….so pleased you are back with us in person.
    I will be watching and smiling when you grace our screens again.
    Love and hugs

  3. M Jensen July 3, 2012 at 8:48 am -  Reply

    So pleased to see you are back at QVC- I have missed you. I can’t wait to see what goodies you have got for us.

  4. Beverly Thompson July 3, 2012 at 10:46 am -  Reply

    Hi Stacey it’s so wonderful to have you back in our lives again, we have really missed you and your infectious personality as well as your amazing make-up of course. I can’t wait for the shows so I wish you nothing but the very best for your long awaited return and hope you stay with us for many more years to come.
    Have a fabulous time girlfriend
    Love n Hugs
    Bev xxx

  5. Margaret noble July 3, 2012 at 11:24 am -  Reply

    Awh chucks Stacey my BFF iv missed your make up, you and it’s been horrible to be without you for so long, you and the wonderful Qvc are a great combo.
    Please hurry with a Tsv it’s always like Xmas, I can buy lots of them, as normally your Tsv’s blow others into another planet!!!! Can’t expess how happy your BACK!!!!!

  6. Tahirah Khan July 3, 2012 at 11:59 am -  Reply

    A big warm welcome back Stacey. It hasn’t been the same without you. You belong here, a big hug to you sweet girl.

  7. linda gardiner July 3, 2012 at 12:40 pm -  Reply

    great to see you back Stacey. have missed your products and great personality. look foward to watching you today.

  8. Carol Morris July 3, 2012 at 12:47 pm -  Reply

    I cannot believe you are back!!! I have missed you’re lovely smile and laugh. Although I am almost house bound, I feel so much better when I have put on my ‘war paint’ especially if it’s yours. Keep on coming girl!!

  9. linda morris July 3, 2012 at 1:15 pm -  Reply

    it,s great to have you back to qvc stacey we all missed you linda

  10. Karen johnson July 3, 2012 at 1:24 pm -  Reply

    Great to see you back. Have missed you. Just ordered eyebrow pencils as nothing else compares.
    Karen x

  11. Anna BBx July 3, 2012 at 1:25 pm -  Reply

    Welcome back Stacey great to see you back – will Joy and Amica be joining you again on set? I think Ali and the other girlies should all join in with you and start off bare skinned and fresh faced natural lovelies just like you do so we can watch you all become beautifying “best friends” together! So looking forward to watching. 😀

  12. Rita Wymark July 3, 2012 at 1:47 pm -  Reply

    Hi Stacey it is great to have you back at QVC. I have missed my
    favorite makeup. good luck and best wishes for the future.

  13. Hazel Guille July 3, 2012 at 2:08 pm -  Reply

    Great to see Stacey back we missed you. Looking forward to the upcoming shows

  14. Lyn Burns July 3, 2012 at 2:18 pm -  Reply

    So excited to see Stacey back again with all your wonderful new products ! We have missed you so much. Welcome back Stacey – we love you loads xxxx

  15. Trisha Hayward July 3, 2012 at 2:58 pm -  Reply

    welcome back Stacey you have been missed cant wait to see some of your old and new products.

  16. Tracy July 3, 2012 at 3:05 pm -  Reply

    Couldn’t believe it this morning when I tuned in…it’s just so fantastic to see you back on QVC in the UK Stacey. Stacey your products are the best and make me feel so special when I wear them. WELCOME BACK AND PLEASE DO NOT LEAVE US AGAIN XX

  17. Diane July 3, 2012 at 3:16 pm -  Reply

    At last I can have eyebrows again! Gosh how theyv’e missed you ( & me of course) More more more of your wonderful products & don’t desert us again Please 😉

  18. Debbie July 3, 2012 at 3:33 pm -  Reply

    really really lovely to see you stacey you have a good heart you bring sunshine to my day missed you big time love the shows pleeeeeeze dont go away again not the same without you sending you lots of love&hugs.

  19. Theresa Horne July 3, 2012 at 5:14 pm -  Reply

    I’m so glad to see that you are coming back to our screens, you have been missed. Your products are a delight to use and to wear. Been missing your shows over here as you really include us viewers into your shows. Welcome back to QVCUK!

  20. Rebecca July 3, 2012 at 5:58 pm -  Reply

    Welcome back to QVC UK, Stacey!!
    I’m really pleased you’ve returned as I’ve missed seeing you on my screen as your always so much fun to watch and bring such a warmth to each and every show. I’ve been a fan of your range for a long time and I’m now happy that I can, once again, purchase some of the classics – starting with the ‘Bling Bling Neutralising Powder & Kabuki Brush’!
    Looking forward to seeing you on-air soon!
    Take care,
    Rebecca x

  21. FIONA July 3, 2012 at 7:50 pm -  Reply

    how amazing to have you back its all been said before! your personality shines through and your make up is GREAT.

  22. julie weston-s-mare July 3, 2012 at 7:53 pm -  Reply

    you must of known ! just ran out of the amazing yellow powder and didnt know what i was going to do so was thrilled to see you are back on qvc love love love your shows

  23. Heather Toms July 3, 2012 at 8:24 pm -  Reply

    Welcome back Stacey I have really missed you please don’t leave us again. You brighten up my day with your fabulous personality and smile. Your eyebrow pencil s stIll the BEST IN THE WORLD
    Lots of love xxxx

  24. yvonne gillman July 3, 2012 at 8:35 pm -  Reply

    Hi Stacey, the weather here has been cold and gloomy and suddenly today the sun came out!!!!NO the weather has not changed,it was STACEY S BACK,!! yay, So nice to see you ,a bit of good news for a change, you make me smile, go girl!!! y x

  25. Tracey H July 3, 2012 at 8:45 pm -  Reply

    Thrilled to find you back on QVC, I have a list of ybf products I am running out of and so looking forward to 9pm!

  26. Beatrice Ann July 3, 2012 at 8:46 pm -  Reply

    So pleased you are back!! Love your unique products.

  27. Pia Hazlehurst July 3, 2012 at 9:30 pm -  Reply

    Pia in Sheffield says great to see you Stacy and yes I still have your e-mail address. Welcome back. xxx

  28. glynis ashworth July 3, 2012 at 9:39 pm -  Reply

    Whayyyyy hayyyyyyyyy thank goodness you are back Stacey – the fun starts right here again. Thank goodness I wont have to try and scrape out the remains of my yellow powder any more.
    Love you lots
    From Glynis who met you and your family in Universal Studios, Florida 3 years ago.

  29. jean perfect July 3, 2012 at 9:46 pm -  Reply

    welcome back we have missed you
    soooo happy to have my ybf products back brought the eyebrow pencil for my cousin on monday knew it would sell out and go to advance order
    love jean and carol oxo

  30. joanne1012 July 3, 2012 at 10:37 pm -  Reply

    hi welcome back stacy at last,more brilliant products what a miss yu have been on qvc uk i miss my concealer its brilliant so now dont have to buy if from other places on the net can buy it again on qvc in the uk again so well done qvc for bringing our stacy back joanne1012

  31. Sandra Gonoud July 4, 2012 at 1:41 am -  Reply

    Hi Stacey
    Absolutely thrilled to see you back.Missed your infectious laugh and your great personality and of course your fab make up.Please don’t leave us again.Sandar

  32. Melanie Charlton July 4, 2012 at 6:36 am -  Reply

    Hi Stacey,glad to see you back.Still as bubbly as ever,great watching your shows.As well as making it fun,you are always so informative and don’t mind sharing all your trade secrets!! lol Would love to see the blush’n’brush back,was gutted when I ran out(or something similar would be good).Look forward to todays shows,take care,Mel

  33. josephine burfield July 4, 2012 at 10:27 am -  Reply

    Hello gorgeous girl! So glad you are back where you belong. Like a lot of your girlfriends, I tried many other eyebrow pencils, but as the song says “nothing compares to you”. I’ve been naughty and ordered minbe befor they came to air and then ordered another on “waitlist”. My current one is about 1 centimetre long and may last till the delivery. WELCOME,WELCOME,WELCOME!!!

  34. Samantha Walters July 4, 2012 at 11:48 am -  Reply

    Welcome Home!!! Stacey it’s a joy to have you back, along with your gorgeous products… I’m a cosmetic’s junkie but hand’s down girlfriend how did we manage without you, my eyebrow’s will finally be AMAZING again as there’s nothing in the world to rival your pencil! Having you back on screen made me feel great, you bring something very special with you that make’s us believe in ourselves. My Mum & Sister were on the cruise to Ireland as a treat as Claire was getting married in December that year, and they both came back so positive & glowing…
    Samantha xoxo

  35. Jean Hubbard July 4, 2012 at 12:07 pm -  Reply

    WELCOME BACK Stacey – have missed you, your shows and your products so glad you are back xxxxx

  36. liz savage July 4, 2012 at 3:53 pm -  Reply

    lovely to see you back honey . you have such lovely stuff and great tsvs so dont go leaving us again xxliz

  37. Violet Ansell July 4, 2012 at 4:04 pm -  Reply

    Hi Stacey,
    Great to have you back on QVC I wondered where you’d got to.
    My daughter and I love your make up. I have been hanging on to my yellow powder, only using it on special occasions, now I can look good all the time. Your makeup is amazing. I will confess that I am 76, but the other day a lovely chap told me I looked 50.
    Well, If you can hide the old wrinkles good eneough!!!!!!!!.
    Many Happy Returns.
    Violet Ansell.

  38. Tracey Duberry July 4, 2012 at 5:43 pm -  Reply

    Its great to see you back Stacey, love all your products, still using your lipstick ‘Time to Shine’

  39. Dorothy Elliott July 4, 2012 at 6:40 pm -  Reply

    So nice to see you back on QVC with your fab products, wishing you every sucess x x

  40. Tonina Garthwaite August 5, 2012 at 11:01 am -  Reply

    Haven’t watched QVC since u left so didn’t know
    you were back till the rumours gathered .Thank
    -God you’re back .No other make-up ‘does it’ like
    Y B F. Tonina X

  41. Mrs Morag English September 25, 2012 at 8:59 pm -  Reply

    Thank god ur back !!!!! I’ve had to trawl the Internet to buy ur products ! What were u thinking at QVC to let this lady go !!!!!????? Glad u’ve came to ur senses and invited stacey back into the fold. We Qvc customers have missed her !

  42. Denise Gifford March 19, 2013 at 11:47 am -  Reply

    My mother in law bought me from QVC the full make up kit which I love only problem is that is has a lipstick called Brown Diamond which I am running out of and don’t know how to get a replacement. Looked everywhere in the wide web.

  43. Rosie LHR July 27, 2015 at 11:54 am -  Reply

    Welcome back Stacey .. missed you.
    Rosie x

  44. Rosie LHR July 27, 2015 at 12:24 pm -  Reply

    Welcome back Stacey. .
    Missed you and YBF..
    Rosie x

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