Face masks to suit your skin type


It’s the perfect time of year to treat your skin to a pampering treatment. Cold weather, an increase in make-up wear and a lack of vitamin D all contribute to dull complexions. This can then cause a lack of skin confidence, meaning you wear more make-up – and the cycle continues!

Whether you have five minutes, an evening or even an entire day, there’s a mask and a routine to suit every skin type and concern.

My golden rule

Exfoliate before applying a face mask, as this can help them to work more efficiently.

If you’re time-poor, or have sensitive skin, exfoliate the night before your treatment. You could also apply and wash off your scrub in the shower, too.

Young, sensitive and oily skin

Start with a gently exfoliating scrub, like Alpha-H’s Micro Cleanse or the Liz Earle Gentle Face Exfoliator.

Then apply a radiance-boosting mask like the Perricone H2 Elemental Firming Foam Mask.

To help clear up impurities, you could also use Mastic Must Masque from NIOD, or the Sanskrit Saponins cleansing balm in a thick, mask-like layer, to help gently absorb oil without causing any abrasive effects.

For a soothing boost under your mask, the Decleor Hydra Floral White Petal Targeted Treatment adds a lovely layer of moisture, and the silky formulation could also work as a nice everyday hydrating cream on oily or combination complexions.

Dry or mature skin

My favourites include Beauty Bioscience Cellular Renewal Exfoliating Skincare Treatment and the Evolve Radiant Glow Mask (if you want a free-from brand).

Dry complexions tend to enjoy cream formulas – you could even apply Liz Earle Cleanse & Polish in a really thick layer for a hydrating, brightening effect.

If you notice your skin feeling rough in texture, the Alpha-H Smoothing and Perfecting Mask is designed to help smooth and polish the look of your complexion.

Gatineau’s Melatogenine mask is a great option to help tackle dry patches and visible signs of ageing, and you can even use this up to the delicate eye area.

Dehydrated skin

Skin lacking water will enjoy refreshing treatments like the Maskorea sheet masks, or this complete skincare collection from Sarah Chapman, featuring a sheet mask, cleanser, eye treatment, serum and overnight facial oil.

I also love the Erno Laszlo Hydra-Therapy Sleep-In Memory Mask, for a really rich dose of moisture while you sleep.

If your skin is sensitive as well as dehydrated, Gatineau Aquamemory mask is like a drink of water for your skin. I recommend using it (or something similar) two to three nights in a row for the best effects.

Prepping for a party

I adore the Radical Skincare Express Delivery Enzyme Peel, as it really helps to reveal a bright complexion without any redness or irritation – it’s a great option before a holiday, big event or if you’re having photos taken.

You could also try a sheet mask pre-make-up application for a burst of dewy moisture that will help drier skins deal with full coverage beautifully and they’re great for the guys too!

Targeted applications

If you want a truly bespoke experience, apply a mask to suit each facial zone – e.g. a clay mask on your T-zone, moisturising formulas on cheeks and decollete, etc.

You could also layer SBC Gels in different variations to keep skin feeling plump, and because they’re so economical, the kids and husband can do this as well.

How do you like to use face masks? Have you tried any of my recommendations, and if so, what did you think?

Don’t forget to leave your questions and responses in the comments below!

Ali x


  1. Josephine Jennings October 12, 2017 at 6:50 am -  Reply

    Thank you Alison for the advice. I use S B C’s gels. Collagen and Rose and Argon oil.

  2. Lesley October 12, 2017 at 12:47 pm -  Reply

    Thank you for the advice Alison. Very useful. I currently use Alpha H and The Ordinary Peeling masks (which are both very, very good) along with their other products. Going to give the Radical Skin Enzyme Mask a go and will order next week. Would not have seen it had you not recommended it.

  3. Margaret Dickson October 12, 2017 at 7:58 pm -  Reply

    Thanks Alison, Gatineau is my firm favourite.
    I have noticed lately that Julia , Jilly & Catherine all seem to have tighter looking skin. Is it simply due to weight loss or are they using a new product ?

  4. rosemary murphy October 15, 2017 at 8:04 pm -  Reply

    Hi Allison, would like recommendations for skincare for my daughter of 29 who is pregnant and also has celiac disease, her skin is very dry especially her forehead and has had acne mostly on her chin. Any help appreciated

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