Creator Axel talks Flora Mare skincare


We love our recently launched skincare range from Flora Mare, and it’s proving to be very popular with our customers. We caught up with founder Axel Ruth to find out more about him, how he got started and what the brand has to offer…

For many years I have been especially interested in finding solutions for beauty and skincare. As a qualified make-up artist I seek to not only achieve a temporary youthful appearance for skin but also to protect it against premature ageing in the long-term.

Applying make-up to a model
As an author and recognised beauty expert I am always researching and became very interested in the work of one of the leading scientists in the field of marine and maritime cosmetic ingredients – Dr. Xavier Briand. For more than 25 years he has explored the beauty secrets of the sea.

With Dr Xavier Briand


In the labIn his laboratories on the coast of Brittany he exclusively developed ingredient concepts for FLORA MARE that unite the latest know-how in science and research with his decades of experience.

Together with my team, we are constantly working on new ideas and products with the satisfaction of our customers at the heart of our concentration.

My passion is the sea, personally and with regard to my work too and for many years I have been an ambassador for Ocean Care.

With every purchase of FLORA MARE products you also care for the preservation of the oceans and the protection of maritime regions. I am now pleased to present to you my maritime skincare from FLORA MARE!

Research and development of Flora Mare

Tobi the dog

For me personally water is a wonderful element, its power and energy is balancing and calming. At  the sea I can relax, recharge my batteries and enjoy the atmosphere, I also enjoy yoga which I have done for many years  and I love walking with my dog Tobi and enjoying the natural world around me.

Join us for more from Flora Mare and Axel on Tuesday 11th November at 11am and 5pm.

Take a look at the full Flora Mare range.


  1. Debbie Flint November 10, 2014 at 12:45 am -  Reply

    looking forward to being on with Axel Tuesday night 10pm! yay! Crazy sell out show last time – don’t miss it. Includes a one time only! more on my latest blog! x

  2. Sandra November 10, 2014 at 2:56 pm -  Reply

    Cannot wait to see Debbie with Axel on Tuesday, their last show was Fab!

  3. Margaret Joseph May 9, 2016 at 3:37 pm -  Reply

    Hi Axel,
    I gather you will be coming to the uk / QVC in a few days time. Can you please bring back the Hydro serum that contains hyaluronic acid. This product has disappeared from QVC for about a year or so. I am hoping to use it as I am a fan of Hyaluronic acid. Hope you can help. I was very disappointed to see it missing from the screen. I love marine products especially flora mare !!!!

    Thank you,
    Margaret Joseph

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