A poll of 1,000 women reveals that 65% of the ladies asked are keen to exude a look of confidence. In contrast, only 26% aim for a sexy look, 12% go for an intelligent look and just 3% hope to appear youthful.
Unfortunately, more than 77% of the ladies asked confessed that they simply didn't have the confidence to showcase such a strong, eye-catching look.
QVC spokesperson and psychologist, Dr. Bijal Chheda-Varma has worked with QVC make-up artists to create a face map to help guide you in creating a confident look (left) and put together a selection of beauty products to get you started (below).
"Make-up choice can greatly influence how a woman wants to be perceived," says Dr. Chheda-Varma, "yet the study shows how many women don't have the courage or knowledge of how to create a confident look"
Our beauty experts at QVC insist that it's a look you can build up to. "You don't have to go from neutral to pillar box red lips in one jump" says our buying director, Jo. "Start with a cherry gloss and build up from there. Why not make it a rule to try something new every month? Before you know it, you'll be wearing that bold make-up look you've always craved!"
Here are a selection of bold and beautiful make-up must-haves to help you get the confident look. Click on the images to find out more about each one…
Get confident right now with QVC's full beauty range