I hope all’s well.
It’s been busy at The Q as always and September sees us all returning back to relatively normal life – kids back to school, off to university, the return of rush hour traffic congestion … ahhh the joy of it!
That said, what a great summer we’ve had and some say that the pleasant weather hasn’t altogether disappeared – let’s hope for that so called Indian summer to ease us into the autumnal/winter season.
Tracey and I celebrated 33 years of marriage this month and as usual we kept celebrations relatively low key – just a very pleasant meal out together. Although we celebrate 33 years of marriage, we’ve actually been together since we were at sixth form college – well over 40 years together! Should I be buying Tracey rubies then?
Well this month is a great time at QVC to take a colourful, exotic look at some stunning gemstone jewellery as throughout September we are celebrating Luxury Jewellery Month and our buyers have been very busy bees.
I’ve presented gems on QVC for over 20 years and started off with very little knowledge but soon learned more of the complexities of mining, gem cutting, jewellery design etc. It’s true that when I started at The Q back in 1998, jewellery was a larger part of our business and as we’ve grown and evolved to embrace so many other departments, it follows that jewellery hours would decrease – after all there’s only so many hours in a day! To this day though we still embrace our reputation as a fine jewellery specialist with a varied and extremely well-priced selection.
One of the many aspects customers appreciated from our gems shows was the diversity of stones and their quality relative to their price. QVC has helped educate and encourage our customers to want to learn more about their favourite stones, whilst discovering new gemstones as well, and I know many customers have indeed become extremely knowledgeable in gemmology as a result.
We invite industry experts to join us in a voyage of knowledge and discovery and although I have learned much over the years, I still to this day learn something new from every gem show. All gems have a wonderful, ancient story to tell but that old adage that ‘diamonds are a girl’s best friend’ still seems to ring true for many – so say hello to Canadian diamonds.
Each Canadian diamond comes with its own certificate of authenticity and our buyers have selected SI diamonds which technically means ‘slightly included’. You may pull face at the term ‘slightly included’ but we should be mindful that this is the technical term when viewed through a 10x magnification jeweller’s loop and by a trained eye! To the naked, untrained eye you’ll just enjoy the brilliance and sparkle. It’s also worth noting that this clarity is higher than our usual designs but still represents excellent value.
I thought I’d showcase three eye-catching designs:
This design boasts a third of a carat of SI Canadian diamonds set in 9ct white or yellow gold in a classic eternity ring design – stunning and yet affordable.
This is a stylish halo design band ring boasting a half carat of diamonds comprising a mix of cuts, including baguette and brilliant, set in 9ct white gold. There’s a definite Art Deco feel to this glamorous piece.
These I’ve left until last as they are very special stud earrings set in 9ct white gold. What makes them special? Well firstly these gorgeous diamonds have 98 facets and this special cut is not readily available right now, so you’ll be amongst the very first in the UK to experience the additional 40/41 facets over the much loved brilliant round cut stones. Secondly, they are of H colour and SI2 clarity – I often refer to the faceted diamond light show as the diamonds ‘singing out’ and this 98 facet fancy cut is bound to hit plenty of dazzling top notes.
Remember the 4 Cs of diamonds – cut, colour, clarity and carat weight.
For me our buyers have always struck a pleasing balance between quality and price. You may have heard me often say that diamond prices go up exponentially. For example, two diamonds each of 1 carat could easily be priced well in excess of £10,000 apart – all depending on the four Cs!
Until next time, stay brilliant and luxurious…