It’s official! From today you can shop Cath Kidston right here at QVC. Showcasing beautiful pieces across the whole range, browse stylish fashion and accessories, gorgeous homeware and even gadgets for your kitchen.
To find out more, we caught up with India Diamond, long-time Cath Kidston fan and our on-air guest who’ll be officially launching the celebrated British lifestyle brand on Friday 22nd February over on QVC Live.
QGossip: Hi India! We’re so excited for the Cath Kidston launch. What is it you love about the brand?
India Diamond: I absolutely love that there is something for everyone, whether you’re into the latest prints or high quality classics, or you’re after a handbag or some homeware that stands out. Every individual item is a talking piece and no matter what you need for your home, kids or lifestyle, you’ll always be able to find something, particularly if you are looking for a special gift.
QG: How do you feel about appearing on our screens?
ID: I’m super excited about representing Cath Kidston. Of course I’m a little nervous… who wouldn’t be! But I love and know the brand very well so I’m excited to share that with everyone. I’ve never done TV before so I’m hoping everything goes smoothly, but the product will speak for itself regardless!
QG: We’re sure you’ll be just fine! What makes you such a big QVC fan?
ID: I love the interaction with viewers! It’s great how the presenters can explain everything before you buy, so you know exactly how it moves and functions. It can be difficult to shop online sometimes as you just want to see the item in all its glory before purchasing. With QVC you can do that, plus with all of the wonderful daily deals, you really are getting great value.
QG: The Cath Kidston range covers so many areas. Which is your favourite?
ID: I think homeware is my personal favourite. Kitchen accessories can sometimes be quite boring and don’t really ‘pop’ in my white kitchen, but if I add a few tea towels or mugs from the range that are full of print and colour, I think it gives my home that extra special unique touch. It also makes doing the dishes less of a chore!
QG: What can we look forward to in the first on-air show?
ID: We’ll be showing you clean yet vibrant prints across a whole range of different products. Think cute raincoats and wellies, bright mugs and stylish handbags. This collection offers something really new and fresh and I think you’ll love our new direction.
QG: Is there anything you’re extra excited to show us?
ID: I’m particularly excited about our first picnic basket, I haven’t seen anything like this one! It has gold chains and a gorgeous strawberry print inside which is from our wonderful archive… honestly it’s one of the most special pieces, plus it’s great for families or as a wonderful wedding gift. You’ll have to wait a little longer for this one though, we won’t be launching until March… I can’t wait!
QG: Thanks for chatting, India! Good luck for your big TV debut.
Tune in on Friday 22nd February to catch the first Cath Kidston show, or browse the collection online right now! Don’t forget to keep checking back too; we’ll be updating the online range with new and exciting pieces over the next few weeks.
Are you excited to shop Cath Kidston at QVC? Let us know in the comments below.