On Monday, 15th February at 9pm we’re bringing you the debut show from a new Italian jewellery brand on QVC (Freeview channel 16, Sky channel 650, Virgin Media 740) – but things will feel assuredly familiar for those of you who ardently tune into our jewellery programming.
Letizia La Mela – pictured here at the launch of the new brand – is a frequent guest on QVC, appearing as our on-air expert for both Bronzo Italia and Bella Vita shows, sharing her distinctly Italian sense of style and elegance – so it tallies that Letizia is well-placed to tell us what makes Bianca’s pieces so special.
Bianca means ‘white’ in Italian, so their pieces use the most brilliant white metal of all: platinum. Crafted in sterling silver, Bianca’s designs – like Bella Vita’s 18 carat gold-plated bronze offerings – then add that premium finish over a fine jewellery base, just in a different colour.
There’s several other gorgeous designs we know you’re going to love appearing in Monday’s show – but you’ll have to tune in to find out more!