Autumn fashion 2017

Behind the scenes at our autumn 2017 fashion shoot


We’re so excited to bring you our autumn fashion campaign for 2017. We think you’ll love its rich, polished look that perfectly complements our new-season style. So many weeks of planning and careful curation went into this endeavour that we felt it was only fitting to give you a glimpse behind the scenes. And we also quite fancied getting a sneak peek of the new pieces, so we popped along to the shoot.

Autumn fashion 2017 shoot

A huge team was required to produce this gorgeous work, which will be used across our TV channels in video form as well as on the website with still imagery. We caught up with just a couple of the people involved to find out what they thought of the experience:

Fintan Kearney, director: “We had just five weeks to plan and pull together this huge task so it was definitely a demanding project. Due to the tight turn around I decided to go for a mood and a tone over a conceptual plot, using the music, colour palette and how it’s filmed to convey a melancholy autumnal feeling that will show off the fashion in the best way possible.”

Autumn fashion shoot 2017

The shoot took place in a stunning house in East London, which worked beautifully as a backdrop to Fintan’s concept. We adored the chandelier and gilt edging on the doors which you can see in these behind the scenes shots.

Greta Diciunaite, graphic designer:

“For the online autumn fashion campaign I was trying to show off the sophisticated and modern outfits that our stylists put together by keeping all of the designs minimalistic and simple. The vintage-look background added a lovely softness to the photoshoot, so the end results have that cosy autumn look.”

We hope you’re as excited for the autumn stash to arrive as we are. The campaign launches 1st August, so head over to our Fashion and Shoes & Handbags departments now to make sure you don’t miss out.


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