Beauty Pick of the Month: Philip Kingsley Elasticizer


Pick of the month

Hi everyone, it's that time again.

Last month's Pick of the Month was a storming success – seems like you're all becoming Emma Hardie Moringa Balm fans. If you purchased the supersized version, don't forget to leave a review – we love hearing your feedback.

This month we're bringing you one of my haircare favourites – Philip Kingsley 1 litre Elasticizer. Not only are we offering free P&P but it'll also be available in 4 Easy Pay instalments to help spread the cost.

Plus, on Tuesday 10th April we'll be celebrating the 7th anniversary of Philip Kingsley haircare. Philip will be gracing us with his presence sharing his expert knowledge and you may be in for a treat with selected special Anniversary Prices.

Now back to the star of the month…

What's so fab about Elasticizer?

It's a piece of haircare history; Philip Kingsley himself hand-blended the formula for Hollywood legend Audrey Hepburn. She needed a treatment to help keep her hair in perfect condition during filming for her various movies.

The pre-shampoo treatment suits all hair types and tackles all hair problems. It's the most awarded pre-shampoo treatment in the industry (that I know of). It's the most famous amongst the beauty industry, although not widely available because Philip Kingsley is a very niche haircare brand.

How to use Elasticizer

Apply to damp hair before you shampoo; leave for two to three minutes if you're in a rush, or leave it in for an hour if you're having a pampering session at home.

Shampoo, condition, dry and style your hair as normal and enjoy the instant results!

The popular formula helps to smooth over split ends and improve their appearance and helps plump up each hair strand to give the look of fuller locks. Ultimately your hair will look glossier, smoother, will be more manageable, less wiry – whatever your haircare problems, Elasticizer will instantly provide great results.

Top tips

  • Use it once a week; if you forget to use it you'll soon know – your hair will feel a bit yucky, look duller etc.
  • For short hair (Pipa's style): only use one pump from the litre bottle.
  • For neck-length hair (Anna's style): use two pumps mainly at the ends or where it can split more easily
  • For medium-length hair (myself or Kathy's style): use two-three pumps
  • For long hair (Claire, Debbie or Jilly's style): use five pumps. Start at the ends and go up to the mid lengths
  • Don't use it just before or after hair colouring (two washes before or after), as your colour will not take as well

Let me know how you get on with this bestselling hair treatment by leaving a message below.

Ali X


  1. KAREN TAYLOR April 2, 2012 at 2:40 pm -  Reply

    Hi Alison I have many peices of Philip Kingsley and they are all perfect. I have very fine baby hair I call it and cannot do anything with it, when I tried PK it was amazing how quickly it changed the look and feel of my hair, now I cannot do without it. Thank you to all of you for your great work and helpfull hints you share with us.
    Karen Taylor

  2. cristina lora April 7, 2012 at 2:15 pm -  Reply

    fantastic product…I tend to buy it when it comes as part of a kit, but considering investing in this great offer…! X C

  3. Melanie Fleetham April 9, 2012 at 9:54 pm -  Reply

    Hi Alison
    I have never used any of pk products, purchased this and will never be without it. I have fine blonde hair that goes frizzy with the slightest humidity, this conditioner has helped with that, my hair is bouncier, stronger looking, shiny and just in excellent condition and seriously have only used twice.
    Thank you so much for all your lovely products they have really cheered up my life and make me very happy ang grateful.
    Melanie Fleetham

  4. BizzyMomma May 8, 2012 at 8:05 pm -  Reply

    Love this product, my fine hair has never been the same since I had a hysterectomy 6 yrs ago, but this has made a huge difference! Didn’t use it this week and yep, have noticed the difference for sure!!! Thanks for the chance to buy this huge size on the easy pay too!!! Highly Recommend this!!!

  5. Kathleen Mullen July 8, 2012 at 7:00 pm -  Reply

    Hi alison
    Hope you can help .My hair is coming back after chemo for breast cancer .the treatment has destroyed the pigment and my hair is greyish and silvery with dark patches at present I don’t want to dye it .I was using Ojon
    Products which I love could you please recommend which shampoo and conditioner would be best
    Kathleen Mullen

  6. Karen September 23, 2012 at 7:51 pm -  Reply

    Hi Alison,
    Im going through a stage whereby im trying to maintain a healthy relaxed hair (afro Caribbean texture thats relaxed) which is breaking quiet often. I’ve seen and heard alot about the Philip Kingsley Elasticizer and im a bit unsure which one to choose whether to start with the original or go straight onto the extreme. I would be grateful as to which one to purchase.

  7. Marie brereton February 14, 2013 at 6:44 pm -  Reply

    Hi alison can you use a hair dye straight after you have used, Louise Galvin dye remover .

Leave a reply

Your email address will not be published. Required fields are marked *


Cast your vote!

Never miss a post!

Sign up to our QGossip feed to get the latest posts in your mailbox.

QVC uses first and third party cookies to enhance your use of this website and provide you with a personalised browsing experience. We do so in accordance with our Privacy Statement and our Cookie Policy. To learn more and change your preferences click here. By actively continuing to use this website, closing this banner or clicking the OK button below, you consent to our use of cookies.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.