Behind the scenes as we prepare for QVC Fashion Month


August is Fashion Month, so get ready to celebrate an entire month of style on-air, and online, with some fantastic offers, exciting new brands and shows, plus some gorgeous Today’s Special Value offers. We’re also bringing to life The Style List, our inspirational fashion editorial pages, with a two-hour début show hosted by Jackie Kabler at 7pm this coming Monday 1st August. The show will look at how you can translate the current trends into your own personal style with the help of some of your favourite QVC fashion and accessories brands.

QVC Director and model

[Our Director Fintan calling the shots]

So grab the remote, turn on your tablet and nab your spot on the couch as you discover what it is you’ll be wearing this Autumn/Winter from QVC.

QVC stylist and model
[Stylist Pamela looking at the finer details]

On the hottest day of the year, the QVC crew headed out to a secret location in East London to film our August Fashion Month campaign video. QGossip was asked along to report back an exclusive behind the scenes look at what to expect from the new season on QVC. Read on to get a sneak peek at just some of the fantastic fashion and accessories we have coming up this month.

Throughout the month there are a number of key looks we’ll be focusing on – including (left to right): The Vamp, The Bohemian Princess and The Ice Queen.

QVC August Fashion Month looks
[The looks]

Close up: The Vamp.
Pieces in vibrant jewel tones and statement accessories will ensure you carry off a put-together, effortlessly sexy vibe

QVC autumn fashion The Vamp

Close up: The Bohemian Princess.
Floral prints aren’t the reserve of the warmer months – mix with edgier pieces and add brightness to your seasonal wardrobe

QVC autumn fashion The Bohemian Princess

Close up: The Ice Queen.
Mix brilliant whites and chic, pale separates with rich faux furs to create a cool, understated look this season

QVC Autumn fashion The Ice Queen

There will also be host of new brand launches, including Danielle Nicole whose New York jewellery and handbags are influenced by the catwalk and are favoured by style editors both sides of the Atlantic.

QVC Autumn accessories

Plus we will be looking at a different trend every week, including key colours, pieces and testures of the season (sneak peek: week four will be looking at suede…)

Autumn accessories suede

Join us online and on air throughout August and embrace limitless style with the first ever QVC Fashion Month. Are you ready for the new season?

QVC Model in make-up

Follow us on Twitter with #LimitlessStyle

Watch the video in full now

[Having trouble viewing this video? See YouTube’s Help page]


  1. Candice Stansell July 27, 2016 at 8:41 am -  Reply

    Love QVC boutique and fashion advice. Bought most of my clothes and occasion wear from QVC as it is like bringing fashion to my lounge. I can also gauge from the larger size models how the clothes will look on me as I am size 18. Please can we have some Asian models especially sometimes Chinese or South East Asian origins would be ideal.

    Love, love QVC presenters who are like friends on air.

  2. Diana July 27, 2016 at 10:12 pm -  Reply

    can we get some petite models too?

  3. Jill July 28, 2016 at 2:17 pm -  Reply

    PLEASE could we have some free post items. Adds to the cost of returning items if there are not enough time to see on the model or give sizes, Some presenters are better than others! Thank you

  4. Brenda Milne July 30, 2016 at 12:42 pm -  Reply

    Please could we have some more mature ladies of average height & size ie 16/18 and 5′ 5″ tall in order that we can see what the items would look like on as some of us don’t want to look like “mutton dressed as lamb”.
    I love most of the fashion but sometimes when the items are received and tried on they are a bit too young for me and agree that some presenters are better than others giving out sizes and leg lengths.

  5. Denise Thomson July 31, 2016 at 12:42 pm -  Reply

    I would love to see a petite model (5ft 3″) alongside the usual tall models. I have often bought clothes and have to return them as they are too long or the neckline is too low. Plus size models are regularly shown and catered for, why not petites?

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