Why I’m #ALLABOUTSPF and you should be too!


Michelle Doherty here, from Alpha-H… As some of you may know I’m from New Zealand originally, but I moved to Australia’s sun-baked Gold Coast over 20 years ago so I’ve always been aware of the importance of sun protection. One of the most successful health campaigns in Australian history was the ‘Slip Slop Slap’campaign in the 1980’s:

‘Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat. Slip, Slop, Slap!’

What I didn’t know until much more recently was the relationship between incremental everyday sun exposure and ageing. In 2013 the University Of Queensland released the findings of a four and a half year study designed to determine whether the daily application of a sun protection product could inhibit the ageing process. 903 adults aged 18-55 participated, half of them committing to wearing sunscreen every single day, whilst the other half continued to apply SPF – as most people do – on a discretionary basis; usually whilst on holiday or during the summer.1_Alpha4382

The study’s findings were really interesting; those who used sunscreen daily were less likely to have increased skin ageing after four and a half years than were those in the discretionary-use group. The University’s conclusion was unequivocal: daily use of SPF not only helps to prevent sun damage, but is also a powerful and cost effective anti-ageing product. It really should be a non-negotiable part of everyone’s beauty routine.

I believed so passionately that our customers should have access to this information and the team’s ongoing research that, as the owner of Alpha-H, I contacted the University to find out how we could work alongside them to educate and create greater awareness around the whole issue of sun-induced ageing. To that end, we developed our #allaboutSPF campaign, which will support the University’s ongoing research projects.


But this isn’t just about Australia… In 2015, Mintel, the world’s largest market research group, reported that just 13% of UK consumers wear sunscreen on a daily basis and 23% only wear sunscreen when they’re on holiday.

Clearly there remains a huge amount of work to be done in building awareness around the issue of sun protection and skin health. I know many people have been reticent to use sunscreens, because many of them previously were thick, greasy and ghostly white in texture.

At Alpha-H we have invested heavily in our suncare formulations, to ensure they are aesthetically pleasing to wear. Both our Daily Essential Moisturiser SPF 50+ (for normal/oily skin) and Protection Plus Daily SPF 50+ (for dehydrated/mature skin) are non-greasy, non-whitening and function as a convenient 3-in-1 moisturiser, SPF and make-up primer. They offer broad-spectrum UVA/UVB protection and are water and sweat-resistant.

We are also launching a new kit during our anniversary shows on 4th and 5th March – which will only be available at QVC UK – featuring a supersize of the Protection Plus Daily SPF 50+, a deluxe travel size of our new Protection Plus Hand Cream SPF 50+ and a limited edition canvas tote bag depicting the #allaboutSPF campaign – so make sure you look out for it!

Adding a little sunshine to your life can relieve anxiety, lift the spirits and stimulate the production of Vitamin D, but because excess sun exposure has been linked with increased skin cancer risk and premature ageing it’s also essential that we are mindful of the importance of sun protection. That way, we can enjoy all of the benefits with fewer of the risks.

My top tips to protect your skin when sun bathing:

  • Check the expiry on your sunscreen
  • Keep your sunscreen out of the sun; hide it under a towel or near a water bottle when at the beach
  • NICE (the UK’s National Institute for Clinical Excellence) recently recommended that the amount of sunscreen needed for the body of an average adult to achieve the stated SPF is around 35ml or 6 to 8 teaspoons of lotion
  • Reapply, reapply, reapply – set a timer to remind yourself


Take a look at the full range from Alpha-H.


  1. Katie Weston March 1, 2016 at 1:25 pm -  Reply

    #allaboutspf I met Michelle and Tom at the beauty bash. Two of the nicest and passionate people you can meet. I’m always preaching to friends and work colleagues about the importance about spy. Can’t wait to try your moisturiser… Loving Alpha h xx

  2. Rosemary King March 1, 2016 at 10:37 pm -  Reply

    I believe that while UVB rays (protection indicated by the SPF number) cause the skin to burn, it is the UVA rays which penetrate deeper into the dermis causing premature ageing. In England protection against UVA rays is denoted by the number of stars (usually found on the back of the product) that are hatched in. Five black stars indicate maximum protection. Other countries do not seem to use this system, and so it is difficult to know what level of UVA protection is present in a product made abroad. In your upcoming shows would it be possible to equate the level of UVA protection in your products with our English five star system?
    Incidentally, I have tried a few of your products including the liquid gold and have been extremely impressed. All the claims that you have made about your products in your QVC presentations have indeed been true.

  3. maria March 5, 2016 at 10:45 am -  Reply

    Thank you Michelle, great advice, interesting info from Mintel and very happy to see you giving £1 from sale of spf kit to help research. Mariax

  4. Kylie Gottsche March 10, 2016 at 5:04 am -  Reply

    This has to be the best campaign it makes total sense if you are into anti-aging and your beauty products. I love protection plus and with me just having a skin cancer removed from my face it is even more important for me and this soaks straight in and done. I cannot recommend it enough.

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