Looking back at QVC beauty over the past 20 years…


One of Alison's first head shots for QVCBeauty has changed so much over the last 20 years in that when I first started with QVC it was our mission to find professional products and the famous ‘salon sizes’ that gave you far greater results at home than toiletry or fashion-led brands that were then widely available.

Today, these heritage products still stand the test of time such as Decleor, Gatineau and OPI but the beauty market, over the years, like everything has become global and its easier now to show you not just European beauty secrets but brands and products from other continents.

Also, the beauty market is one of the biggest retail markets after food because it is all consumable – you run out of skincare, make-up, haircare and you have to repeat purchase.

Alison Young circa 2004This has unfortunately led to the launch of many copycat products that don’t necessarily deliver the same quality or results as the brand that is famous for that ingredient or that particular skincare concept especially.

Make-up products can benefit from new and dynamic companies as they can give a fresh eye to colour and texture and a fashion-forward look. Mally is a fantastic example of this. However skincare, as it affects the quality of our skin which is on show all the time, should be bought with research and knowledge.

This is where QVC’s honesty and integrity in their approach to researching brands and ingredients still gives us the edge over other retailers both online and on the high street as well as our 30-day money back guarantee so you can rest assured that a product that appears on air or on our web page has been thoroughly researched and a legal check on every ingredient.

Future trends include haircare that actually delivers a textural result and not just a cleansing result which we have already seen with the fashion-forward Percy & Reed.

Make-up will develop with even more luminous and brighter pigment technologies with added skincare ingredients used as their base and mixing agents as well as infused with age-defying or skin balancing.

Skincare will continue to develop the science of nature with the sourcing of the highest quality actives or the dynamic biotechnology of scientific lab-induced ingredients with the constant influence coming from medical science and key laboratories around the world.

Nailcare is going to be even quicker and easier to apply and fast drying and longer lasting encapsulating treatments with trend setting colour. Beauty, whether for an expert like me, or a consumer like you will continue to be extremely exciting.

However this could also be confusing and that is where QVC’s presentation, giving you the chance to meet the founders, inventers, artists etc. will continue to give this type of informed shopping the edge over the high street or other online retailers where they are not able to give such expert advice and up-to-date, advanced demonstrations.

Here's to another 20 years of QVC beauty.

Ali X


  1. NITA LADWA KAUSHIK April 6, 2013 at 2:20 pm -  Reply

    Thanks to qvc and Alison Young i got to know about brands such as decleor and l’occitane, i have now been shopping with qvc for almost 10 years. Thank you qvc and a big thank you to Alison.

  2. Myfanwy Brown April 6, 2013 at 2:55 pm -  Reply

    Hi Ali,
    I want to tell you about a make-up line I have just discovered online. I was wondering if QVC had heard about it themselves. I am posting you the link, as that will be easier. The make-up looks gorgeous and it was created by a British woman. Here is the link:

  3. tracy April 7, 2013 at 12:02 am -  Reply

    Could we have more nail polish brands. Ie nicole by opi, zoya. Kiko and sinful colours etc. That would be the only thing i would change with qvc beauty is just add more brands to the nail care range .

  4. Angela Avraam April 7, 2013 at 12:21 am -  Reply

    dear alisson, my name is angela avraam and I need your help. I have twin boys and they are 10 years old. They have some spots on there face. My GP said are prepubity spots and is good to clean there face morning and night. Whitch cleancer is suitable for there age. Sorry about my english but is not my first language.
    Thank You
    Angela Avraam

  5. mrs debra williams April 7, 2013 at 8:36 pm -  Reply

    i cant believe its been twenty years !!! i just love qvc and i watch it on every day off , ive bought plenty over the years and plan to do so in the future ( much to the displeasure of my husband ) . i get so much pleasure out of being able to try the elite products that i would not be able to buy from the high street and the laughter and serious advice from all of you presenters is invaluable and very much appreciated and i thank you all x

  6. chris hatswell April 8, 2013 at 8:35 pm -  Reply

    please allison why can i not get anymore revitalash. when i look only revitabrow. thank you

  7. maire farley April 8, 2013 at 10:04 pm -  Reply

    dear Alison, Hope you can help. I am 48 and have recurrent white spots appearing on my chin, also have a larger one above my eyelid. My skin is dull and has a few wrinkles. Hope you can help with this

  8. lorna April 10, 2013 at 11:53 am -  Reply

    Hi Alison, please help me I have problem skin and I don’t know what is best for me to use

  9. Myfanwy Brown April 11, 2013 at 11:25 pm -  Reply

    Hi again Ali,
    Just to say I ordered a few things from the Pixi range and I am not that impressed. I did not realise you were bringing Stila cosmetics back, I think it is a great range.

  10. Gillian April 14, 2013 at 5:00 pm -  Reply

    Hi Ali I am 60yrs old and have lines on my chin what can I do to minimise them?

  11. Suby April 18, 2013 at 10:35 pm -  Reply

    Hi Alison my daughter has been given Duac once a day cream, is it ok to use Decleor Prolegene Energising gel in the morning and also in the evening once cream applied to help with markings from acne. Many thanks

  12. susanwalker21@hotmail.co.uk April 25, 2013 at 5:28 pm -  Reply

    hi Ailson i would love to see more nail care . Could you please do zoya nicole by opi , thanks

  13. joan byron April 28, 2013 at 11:50 pm -  Reply

    dear Alison what has happened to gatineau firming throat gel not been able to get for a while joan
    also which is best moisteriser gat of course for dry sensitive skin

  14. Heather May 5, 2013 at 12:22 pm -  Reply

    Hi there, i too would like to see, more Nail Brands.
    I would love if you started to sell, Zoya, Julep like Qvcus also
    Nicole by opi, we are All huge Nail Fans, me and My friends on instagram,
    Need more Brands to choose from. Kiko is Beautiful and Very affordable too.
    I Just Think Nail Polish is the New Mascara. Everyone its a Must have Products.
    And there alot of us out there collecting.
    Zoya is Amazing, also Azature, and soo much More.

  15. Shabana May 7, 2013 at 9:54 am -  Reply

    I love alpha h! Fab.. A little confusion, i have oily acne prone skin. Id like to purchase sun protection, just wanted to ask which product is more suited to my skin type, alpha h ultra protector spf30 or the alpha h daily essential moisturiser spf 50. Thanx.

  16. rahena begum May 10, 2013 at 7:41 pm -  Reply

    Hi Alison just wanted to ask is it ok to use Decleor Noril face oil before alpha h daily essential Moisturizer spf50 Thank you. please get back to me.

  17. Susan Clark May 12, 2013 at 11:55 am -  Reply

    Hi Alison I am 58, used Gatineau for 2 or 3 years now, used liz Earle prior to that for 15 yrs+. I have used defi lift and the aox moisturiser. Most recent purchase was the anti ageing as listening to you and Andrew I thought would be best for me. Wrinkles are not too bad but sagging is getting worse! Have been using the anti ageing for a month-ish, I find it has a strange smell and don’t really like it.. Not sure whether to persevere or return to the defi lift or the aox – any advice? Thanks

  18. Tracy Spree May 15, 2013 at 9:31 am -  Reply

    Hi Alison,
    I absolutely love all of your beauty shows, I am 46 years old, I have been using decleor and liz earle now for many years, until recently I have been fairly happy with my skin, I do still get breakouts every month and my main concern is my neck, where my face has minimal lines my neck seems to be ageing first, with redness and lines and going saggy for the want of a better description, also when I wake up in the morning no matter what night cream/balm/oil I use I still let those horrible sleep lines, any suggestions to all my problems ?? many thanks

  19. sue May 20, 2013 at 12:18 am -  Reply

    hi alison
    what happened to Molton Brown will QVC be selling it again?

  20. Hazel May 21, 2013 at 11:11 pm -  Reply

    It’s only by watching QVC that I have bought Liz Earle, which I used daily, and L’Occitane, great for hand cream, amongst others.
    As QVC have the 30 day money back guarantee, even on make up, beauty, etc, this is a great way to try skincare and see if it works for you.
    Here’s to another 20 years; I’ll still be tuning in!! Thanks Alison.

  21. Linda Cormack May 26, 2013 at 6:54 pm -  Reply

    I have been shopping with QVC from the start. I just wanted to say thanks and a big thanks to you because I am now using the best of brands, here’s to another 20 years of yourself and QVC, love, love,love it,
    Regards, Linda xx

  22. Rajvinder Chand May 27, 2013 at 2:32 pm -  Reply

    Hi Alison
    I’m 28 years and have been breaking out recently. I know I have been under a lot of stress recently, so some of it can be linked to that. I also have milia spots underneath the skin which I have been using a hot cloth to bring to the surface. Some have come out, however a few have turned into pimples. I have laser skin rejevenuation and laser hair removal. The specialist said that maybe it’s the moisturizer being to thick that is causing this problem and my skin is rejected it. So I was hoping if there is a suitable light moisturizer with SPF 15 – 20 for my combination skin. Just to let you know the breakouts are a few but still a concern because I have never had the one breakout every week, even as a teen. I also have a few scars from the pimples, although my scars heal quick, the new ones are quite visible. Thank you.

  23. Kate Moss June 12, 2013 at 11:10 pm -  Reply

    Hi Alison
    First of all I want to thank you for your fantastic shows. The advice you give is second to none, you tell it straight & of course, your humour – how you get away with it amazing…poor Will!!
    I wondered if you could give me some advice with milia spots I have, particularly in the last 6mths or so around my eyelids. I do get them on my face occasionally too. I have recently ran out of Floracil as to be honest, am finding that it doesnt seem to take my Mally mascara (fab product)off without leaving a darkness around my eyes? I do not rub my lashes either.Could you suggest another eye make up remover? Last year I also started to use Revitalash – WOW. Amazing results but wondered if was causing the milia spots? I only apply this to my lashes not the lids. Many thanks in advance & thanks again Ali for your amazing shows. Kind regards, Kate

  24. Rhiannon June 13, 2013 at 3:02 pm -  Reply

    Hi Alison Love all your beauty shows perfect formula nail care is my top favourite nail care brand – my nails were in a very poor condition before using PF , would love to try the nail polishes too . I find Q.V.C hard not to resist buying beauty products – being disabled its a more affordable way of shopping and no crowds getting in the way either and your great advice has helped me a lot over the years!! Keep up the good work x

  25. RhRosie June 17, 2013 at 1:41 am -  Reply

    I love QVC and QVC BEAUTY and have learned so much (and spent so much!) over the years that I’ve been shopping with QVC. I have the confidence to purchase and the benefit of making an informed decision, thanks to Alison and ‘the team’. The 30 day money back guarantee gives further reassurance. The special prices are great too, especially a TSV. I have tried many more ranges than I ever would have. So thank you.
    However, my only issue is the P & P CHARGES! QVC should, by now, have overcome this excessive charge. When ordering any item including beauty, the great deals/prices, (that QVC pride themselves on being able to offer due their bulk buying power), are completely spoiled by the p&p charges; this makes many items more expensive than if purchased in a store. The costs are even higher when buying more than one item, as QVC charge p&p per item, and not per order. Other companies manage to sell products at reduced prices with NO p&p charge; so come on QVC get this set back sorted! Then you really would be THE RETAILER.
    Thank you for reading my comments, I look forward to a response.

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