Our survey, celebrating our Gem Day on Sunday 11th September, found British women wait an average of 32 months in their relationship before their partner buys them a piece of jewellery, despite one in five women (22%) naming jewellery as the best gift they could be given.
So far this year 65 % of British women haven't received a jewellery gift and only a small proportion of women (11%) opt to buy it for themselves.
Even more shockingly, a fifth of British men (20%) admitted they'd never bought jewellery for a partner, leaving around 2.2 million women in the UK who have never, ever, been treated to jewellery from their other half!
So what excuses do the men have? British men revealed that the main reason they shy away from buying their partner jewellery is because of the varied tastes of women and the fear of making the wrong choice and buying something they wouldn’t like (36%). Men are also wary of buying jewellery due to the cost (16%) whilst a further one in 10 men (13%) worries that a jewellery gift will be seen as a sign of wanting a bigger relationship commitment.
The top 10 regions where women have not received jewellery from their men in 2011 are:
1) Northern Ireland (92 per cent)
2) Midlands (81 per cent)
3) East (78 per cent)
4) Wales (77 per cent)
5) London (77 per cent)
6) West (76 per cent)
7) North East (74 per cent)
8) South East (74 per cent)
9) Yorkshire (72 per cent)
10) Scotland (65 per cent)
Are you still waiting for jewellery from your partner? Is jewellery one of your favourite gifts to receive? Let us know by commenting below.
Click here to visit our Jewellery department