The QVC 'L' is arguably the most famous thing about QVC.
For those of you who are wondering what on earth I'm talking about, the 'L' describes the shape of the product details you see on screen at home.
We've always had it and it's always been an important tool for you to get essential information quickly.
My very first job in television was here at QVC. I started behind the scenes in December 1999 and this first picture was the QVC 'L' look of the day. I remember that orange kitchen set, the music and the gold and purple colours.
Of course everything has to evolve and it's important to keep things looking fresh. As we headed into the new millenium the 'L' became crisper (see second picture). This picture is from around 2005 and it already looks a bit dated compared to what we have today, it's funny how quickly we get used to something!
First of all you'll notice that we're using colour in a slightly different way. The colour is now placed on the price, which helps highlight the most important part of the 'L'.
Secondly QVC have been broadcasting in widescreen for a number of years but our new 'L' is much more 'widescreen friendly' giving a better look for you at home. Finally there is a gap between the bottom of the 'L' and the top. This gap is there for additional information when required, but when there's no gap it means you can see more at home.
Many of you have been mentioning on our Facebook page that the size of the P&P details is a little too small, well I just want to assure you that we have listened and this is being looked at!
I like the fact that the various looks alter through the years. It's funny how quickly we all get used to it and let's face it, if things didn't change we'd have nothing to laugh at later down the road!