Why we all love crafting…


Scrapbooking Albums Feeling stressed? Our recent QVC survey has shown that crafting can help us relax and unwind.

79% of Brits say crafting distracts them from everyday worries about money, work and relationships whilst a further 89% of us are left brimming with self satisfaction in creating something unique ourselves.

Our survey showed that in both the North and South of the UK we're using crafts to enhance our sense of wellbeing. Londoners use their craft hobbies to help them cope with what life throws at them (76%) whilst those in Yorkshire and Humber believe it makes them more thoughtful (72%).

So who's the craftiest? Wales is home to the keenest crafters with 77% taking up a creative hobby whilst those in Northern Ireland are less eager with only 56% having ever tried a craft activity.

Surprisingly the male/female divide was especially close with 79 per cent of women and 63 per cent of men being regular crafters. Amongst women, card making is the most popular hobby whereas men prefer to paint (49%) or make models (43%).

The craftiest regions in the UK are:

Map of the craftiest regions  1. Wales – 77%

2. North West – 76%

3. London – 74%

4. Scotland – 72%

5. Eastern – 71%

6. Yorkshire and the Humber – 70%

7. West Midlands – 70%

8. North East – 70%

9. South East – 67%

10. East Midlands – 64%

11.South West – 62%

12. Northern Ireland – 56%


Do you agree with our survey? Does crafting help you relax? Let us know by commenting below.

Visit our Craft department to see our full selection.




  1. SJ September 8, 2011 at 1:21 pm -  Reply

    I’m from wales woohoo!!

  2. mrs gloria harris September 8, 2011 at 5:00 pm -  Reply

    Yes I would say doing any craft helps you relax. I make cards and also cross stitch. Very very relaxing, love love love it.

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