VV Rouleux’s Annabel Lewis on their new home range!

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Annabel LewisToday on QVC popular craft brand VV Rouleux is launching their brand new homewares range! Make sure you tune in today (Friday 16th March) at 11am and 6pm to see all the fab new products from VV Rouleux. We caught up with Annabel Lewis, our guest from VV Rouleux, to chat about their brand new home style and decor range.

Q. Why did you decide to release a range of homewares?

A. I love to be different and unique, so to put ribbons and embroidery onto bedding was the next step. I have three daughters and every lampshade, chair and sheet has an embellishment.

Ribbons and trims can transform a boring item into a pretty, feminine statement. I have been collecting vintage pieces of ribbon embroidery for 21 years and these inspired me to design this collection. I have had two flower shops in the past, so of course flowers play a large part to the designs.


Butterfly cushionQ. What were your inspirations for the range?

A. I can be inspired by a pretty flower or a swag of a fabric. Maybe old French postcards with a floral theme, pleated ribbons with masses of beautiful raspberry reds, or hues of blue shaded with greys and a touch of gold metallic thread. You will see these in this special heritage collection of my favourite pieces.

Frills and flounces on edges make the ideas so English, girls in a wildflower field with butterflies fluttering by and daisy chains or little bunches of violets inspire me. This must be because of my flower shops! All things pretty and feminine. What are little girls made of, buttons and bows – I can't remember the rest!

Camille ruffle cushionQ. Do you have any favourite pieces from the new range?

A. The Camille ruffle cushions with the flower embroidery, which can be a lovely statement on a plain bed. Also, the raspberry pleated ribbon-edge duvet or the cream throws with the pom poms, as I would dress myself for bed when reading a book.

Make sure you tune in on Friday 16th March at 11am and 6pm to see Annabel on the show!

See the full VV Rouleux range.

Browse our full range of homewares.

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