QVC asked British shoppers about queuing and came up with some startling results! According to the research, British shoppers will spend 155 days of their lives queuing while on shopping trips, equivalent to 47 hours per year or 55 minutes per week, and find it the most irritating facet of their high street shopping experience.
47% suffer from 'queue rage'
The results reveal that 47 per cent of Brits have suffered 'queue rage', with a fifth of respondents (21 per cent) admitting that have stormed out of a shop after queuing for three minutes or less. Shoppers are likely to vote with their feet – and their wallets – when faced with long queues, with 76 per cent reporting that they have blacklisted shops where they have experienced these issues. Others have taken it further with 29 per cent admitting to raising their voice or getting angry with shop staff and 20 per cent to arguing with other shoppers.
Top trigger for seeing red
British consumers rate having to queue their top trigger for seeing red on a shopping spree, with 55 per cent rating it their top hate. Shoppers estimate they spend an average 17 minutes per shopping trip standing in queues and that they hit the high street or supermarket 3.2 times per week on average.
'Superior' shopping assistants
Queuing is followed by unhelpful or ‘superior’ shopping assistants (39 per cent) and busy stores (36 per cent) in the list of top shopping hates, with poor quality goods (34 per cent) and lack of available sizes/ colour variations (34 per cent) completing the top five.
Top Ten Shopping Hates
1. Queuing (55 per cent)
2. Unhelpful or ‘superior’ shopping assistants (39 per cent)
3. Busy stores (36 per cent)
4. Poor quality goods (34 per cent)
5. Lack of available sizes/ colour variations (34 per cent)
6. Bad store layout (30 per cent)
7. Loud music in store (30 per cent)
8. Lack of parking (25 per cent)
9. No toilets (25 per cent)
10. Not enough changing rooms (17 per cent)
What's your top ten?
Let us know if you have ever left a queue and chosen to shop with QVC instead? Or if you are one of those that finds shopping in high street stores especially stressful?
(The survey, commissioned by TV shopping channel QVC, asked 2,000 respondents from across the UK to provide information about their shopping experiences, including how much they spend and what aspects of shopping they find the most frustrating.)