Tova duo

Tova returns to QVC this Wednesday


Tova Headshot 2014Dear friends,

This October I celebrate the start of my 20th Anniversary on QVC UK. With admiration and appreciation, I thank all of you for your continued support and love of my products. Your stories and experiences truly fill my heart with joy and ignite my creative passion.

On October 8th and 9th, I will present a very special Limited Edition Duo of TOVA Signature and TOVA Nights to celebrate this milestone. Taking inspiration from one of my favorite crystal designer’s, Baccarat, I created a deeply faceted crystal collector’s bottle to house these beloved Parfums, as a vessel of elegance and femininity. Whether a gift for yourself or for someone special, this beautiful duo will delight! Although not often fully spoken, today I am sharing the origins of these two Parfums, which now undeniably have become a facet of my legacy.
Having started TOVA Beverly Hills in the arena of skincare, I always knew I wanted to create a perfume. I was not sure what I wanted its essence to be or what it should express as, well I had no experience at the time in creating perfumes. In my mind I knew I wanted it to be beautiful, feminine, graceful, different and nothing like the fragrance my dear Mama wore at the time (I never liked her chosen scent back then!).

Ernie and I were married at this point and I often travelled with him while he was filming. I would have long days to fill while he was working on set, what to do other than spend time shopping and visiting shops in all the places we spent time (much to Ernie’s chagrin!). One day while Ernie was filming in San Francisco, I set about my shopping and stumbled upon an eclectic shop in which I found a bath oil that particularly aroused my senses.

I knew I had found “IT”, the scent I wanted my perfume to emulate! With the help of the shopkeeper, I was able to track down (keep in mind this was long before the internet and search engines) the manufacturer. Immediately, I contacted the manufacturer, Steve Manheimer, and expressed my desire to make a perfume out of his bath oil to which he said it would be impossible as it was too expensive to attempt to create and besides he was not a perfume house.

Full of passion, desire and determination I was sure I could make it happen. And we did! Our perfumer spent over a year developing the fragrance and presented me several variations to sample so I could pick one as the final “winner” that would become my fragrance. These samples were all very close in scent nature, making it a difficult decision as to which was “The One”.

One night while Ernie and I were having dinner with Steve Manheimer and his wife Lore at Giambella’s in New York City, I asked which sample they preferred, with that Ernie took the samples in hand and began walking table to table asking restaurant guests which scent THEY preferred! Can you imagine having an Oscar-winning actor stopping by your dinner table to inquire which scent you liked?As he came back to the table he announced the winner to me (and she is) and this winner became what you now know as TOVA Signature.

LA Times ad

Above is an image of my original marketing ad which was placed in the LA Times in October of 1982 – the birth year of Tova Signature. It drew over 4,500 people to my launch event when I invited the City of LA to Century Plaza Hotel to partake in my fragrance and enter to win one of 300 matching pairs of sapphires! It was a great way to entice the general public to provide their names, addresses and phone numbers so I could send catalogs in the future and have my team of beauty consultants make sales calls.

What is the magic and uniqueness of TOVA Signature? With its sparkling top notes of luminous bergamot your being is enhanced instantly, like a symphony that draws you in with its clean and fresh notes. You then enter Jasmine Absolut, one of the world’s most expensive botanical oils, with its warm embrace followed with a tender sense of Lavender Provence that descends into the blending East Indian Sandalwood. Finally, the depth of Aphrodisiac Musk is the characteristic that raises all of the ingredients and the note that causes so many men to draw into you to get a closer smell of your scent.

Below is another ad with with a panther: Yes this was a live panther! His name was Ivory and I never imagined just how large or intimidating such an animal would be especially so close!

Tova and panther

Signature is never overpowering and envelopes you into wanting more. Like music, scent forever plays in your memory. With each time you use Signature it will feel like the first and offer you a new experience. Even when you do not smell it, I guarantee someone else will! This November, TOVA Signature will celebrate her 33 years young anniversary, worn now by 3 generations of women, she continues to be as modern and current a scent and unlike any other. Worn by young and old(er), enjoyed by many, she is timeless perfection. TOVA Signature will also be in the November issue of British Vogue in a “Best Kept Beauty Secrets” article, so do look out for that!

One night as Ernie and I enjoyed an incredible evening at the Hotel de Paris in Monaco, we were relishing in the warm breeze coming off the ocean. I began thinking of how I could take the notes of Signature and tickle them. When I returned home, I called my perfumer and gave him my vision for a new fragrance. The Mediterranean Ocean, the twilight of night, black lace and the effervescence of champagne all while keeping the construction of Signature underneath.

Behold, the perfumer was able to complete this vision and put it into a bottle. And so in 1997 TOVA Nights was born! With dewy greens as her top notes the feeling of the fizz of champagne bubbles tickling your nose are captured. You then are lifted into a spring garden filled with a menagerie of soft floral notes such as peony (one of my favorite flowers), jasmine, and iris, which brings you the feeling of passion, sexiness, juiciness and delight. I often say TOVA Nights is Signature’s naughty sister full of moonlight, black lace, seduction and temptation.

Bound by kindred spirits, TOVA Signature and TOVA Nights will take you alluringly and sensuously from day to night. And as they are sister scents, it is perfectly suitable to layer and intertwine them together. I cannot think of a better way to celebrate my anniversary with you all then presenting this elegant duo.

With love,


Take look at the full range from Tova. Plus look out for more from her fabulous Diamonique by Tova jewellery range too.


  1. karen October 6, 2014 at 11:41 am -  Reply

    Tova your perfumes are as classy, beautiful and as sophisticated as you are. I love them all and won’t wear any other perfume, so thank you, and QVC, for bringing me my Signature perfume that is indeed my signature. I’m absolutely in love with my perfumes, from Signature to Nights, from Ambre D’Oro to Love Everlasting and Body, Mind and Spirit, and the gorgeous smells they give, making me feel special everytime I wear them. Thank you again Tova, you are a special woman, take care and God bless xxx

  2. Rosemary McClelland October 6, 2014 at 9:22 pm -  Reply

    Tova thank you for your perfumes.
    I have always been unable to wear perfume on my neck
    but a lady phoned in to say that her son, who was very
    allergic, didn’t react to your perfume
    needless to say, I bought the Signature and have been
    wearing it ever since – even on my neck.
    so thankyou, thankyou.

  3. Andrea October 7, 2014 at 6:56 am -  Reply

    Tova we love all your products, but we do miss the Cactine emollient. Will we ever see the return of this magical product?

  4. Joanne October 7, 2014 at 8:01 am -  Reply

    I now live in france and lots of people ask me what are you wearing TOVA there are hundreds of perfumes here but none of them compare to TOVA for me the only problem now is I cannot order anymore because of postage problems I hope you can find a way before I have used all my perfume it would be a shame I love them all.
    Thankyou Tovax

  5. pat perry October 7, 2014 at 11:24 am -  Reply

    tova I have every perfume of yours infact my fridge door is full I introduce signature to my sister she also get loverly comments it has solve my Christmas present for her she also wants your body creams I can not move from the television when you come to qvccould I be so bold to ask is there anew fragrance in the pipe line iwill never stop using your perfumes my son was given an option of another perfume but quess what tova hansome wins every time thank you beautiful lady we carnt be without you bless youxxxx

  6. Greg October 7, 2014 at 1:41 pm -  Reply

    How very lucky for you in the UK. We love Tova here in America and are glad to share her with you.
    Tova is as well special to me as I had severe asthma and my mom did her best to keep me safe and fragrance we both love yet I WOULD BECOME ILL, UNTIL TOVA SIGNATURE.
    Tova played a great part in my healthy living in the beautiful world of fragrance.
    Lova,and thank you Tova.
    Greg in Tx

  7. Sue Stewart October 7, 2014 at 1:52 pm -  Reply

    Hi Tova, I love your signature perfume. I have had many compliments when using it. I now don’t wear any other brand. Cant wait to see your shows this week. Perhaps my wallet will have to come out again.

  8. Wayne Peterson October 7, 2014 at 2:30 pm -  Reply

    I love your TOVA (HANDSOME) fragrance for men body wash is it available seperate?

  9. Marian Otukoya October 7, 2014 at 7:46 pm -  Reply

    Dear Elegant Tova,
    Thanks for these heavenly perfumes that’ve become my Signature more than 10 years ago. I’m always delighted when u are on. I luv Tova signature and Tova nights, can’t do without them. I’m a registered Nurse, many colleagues, patients and relatives always ask me what perfumes I’m wearing. These comments always make me happy. So once again dear Tova, THANKS VERY MUCH!!

  10. Irisa October 8, 2014 at 8:15 am -  Reply

    Hiya Tova, Congratulations on your 20th Anniversary.
    Over the years I have loved your perfume, I started with Tova Nights and Signature for my Mam, then along came BMS, WOW, I Love Love Loved It, and everyone commented on it. Bought them used them didn’t really appreciate the outstanding quality of your perfume until a couple of years ago when I was diagnosed with lung cancer and many things and smells triggered severe breathing difficulties and made me very ill, but with TOVA NO PROBLEM WHAT SO EVER. When I was feeling really low BMS came to my rescue, it was like a great big HUG and really helps to raise my spirits. So I must say a BIG BIG THANK YOU TOVA.
    May I ask you will we ever see cactine emollient again, and what about NIVARNA, that was gorgeous in fact I still have bottle of this only use it on very special occasions, when I’am feeling really down I just sniff my precious bottle of NIVARNA and it takes me on a journey of the senses. Also my son loves Handsom.


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