Tova is back with her signature scent!

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Tova signature Eau de ParfumWe've caught up with the lovely Tova ahead of her 17th anniversary shows which will be on QVC tomorrow at Wednesday at 1pm and 7pm and on Thursday at 10pm. Here are a few words she'd like to share with you…

Dear Friends,

I am finally confident to reach out to all of you to announce that TOVA Signature will be reintroduced just in time for our 17th Anniversary Shows. It has been a long journey to bring back all the clarity, brilliance, and long-lasting and alluring qualities.

For those of you who have been so incredibly patient and loyal, we have tested and made sure all the memories of your old friend are indeed what you remember.

For those of you who have never experienced TOVA Signature, it has a clean sensuality that sparkles from the time you apply her to late in the day. It is so alluring that over two generations have worn it as their signature.


My promise to you is that people will ask, “What are you wearing?”

Like a symphony, every note had to be correct and blended to achieve the desired effect. Our conductor (perfumer) and I personally worked for over one year to bring all the luscious notes to full bloom. I want to share with you the composition of a Symphony of Seduction and Timeless Perfection.

Each precious cord of TOVA Signature was carefully and passionately put back together, starting with the top note of Luminous Bergamot and descending into Jasmine Absolute, along with Lavender and Sandalwood.

With the important base of hypnotic, aphrodisiac Musk, TOVA was rebuilt from the bottom up so that this base would support and project the brilliance of this linear, multifaceted, classic Eau de Parfum, at 28 1/2 % essential oil.

It has been my passion, with a great deal of patience and never-wavering determination, to bring back the TOVA Signature fragrance the way it used to be, and for all of you to enjoy and love.

Love always, Tova

View the TOVA range

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