Pick up top tips from our Northern Nights experts


Northern Nights To coincide with Northern Nights' 11th Anniversary on QVC, we caught up with the experts behind the brand to ask for their professional hints, tips and styling advice.

Here, Susie, Serine, Kari and Sam reveal how you can turn you bedroom into a stylish sanctuary…

 Susie Adams

Susie AdamsSusie Adams has been in the textile industry for over 30 years. Her expertise include the design, development and printing of fabrics. She has worked closely with knitted and woven garments, as well as UK and international mills that specialise in jacquard and dobby weaves.

What are your tips for styling Northern Nights?
As the lazy days of summer start to fade, it's time to start layering. Think warmth and luxury.

Our new Northern Nights range has a rich collection of dusky pinks, sensuous purples, designer silvers and warm chocolate colours that reflect the change of season and will help add touch of cosy luxury to your room.

New soft furnishings can definitely make a dramatic difference to the look of your room. Here are some of my top tips to help you achieve that designer look:


  1. Mix it up: use different patterns in complementary colours, such as florals and checks
  2. Play with the scale: oversized pillows, large rope tie-backs for your curtains and floor lamps make a stylish statement. A large chair in the bedroom is a relaxing place to read (or set your clothes out for the next day)
  3. Make it cosy: chenille, basket weave, tartan, patchwork and cable knit throws look stunning at the foot or centre of the bed and are a practical way to ‘cosy up’ as the nights draw in
  4. For a fast and dramatic change: add large or small picture frames to your walls or bedside table and fill them with patterned, striped, floral wall paper or even wrapping paper. Current family photos work well too
  5. Add a sense of warmth: adding a new bedside rug to wooden floors will make the room feel warm as will lamp shades in soft or bold colours


The most important atmosphere I want from my bedroom is that of calm and serenity – a place I can relax and dream in.

Love Susie x


Kari and Serine Steines

Kari and Serine are experts in the home textile industry and have been bringing their expertise to QVC for 17 years. Together, with the help of a talented design team, they create and develop products using the highest quality materials sourced from around the world.

What are your must-have Northern Nights item this season?

Serine Steinnes Serine: I love a good night's sleep and changing the way you achieve that can be as easy as placing a featherbed on top of your existing mattress. I have created a variety of featherbeds that meet different sleeping needs and my personal favourite is the baffle channel style.


The baffle channel design helps prevent the excess shifting of feathers whilst allowing for maximum breathability. This creates an extremely fluffy featherbed that lasts through years of use. The baffle channel featherbed is my definite must have for the season.


Kari Steinnes Kari: For me, feeling warm and cosy is the best part of the cooler seasons. A down duvet provides snuggly warmth that adjusts to your body’s natural temperature for utmost comfort.

My very first down duvet was given to me by my sister Serine and I haven’t slept under anything else since. It is so lightweight and breathable yet keeps me warm and comfortable night after night. The Northern Nights down duvet is my must have for the season – thanks big sis!

Love Serine and Kari,

Sam Doubledee

Sam DoubledeeSam has been working with the Northern Nights team for over four years and is one of our on-air guests. Her knowledge of the brand and products is unrivalled.

Sam, what is the best way to care for your bed linen?
Northern Nights linens feel so luxurious and silky against the skin, you would be forgiven for thinking that they need extra special care and handling when washing – although nothing could be further from the truth!

Due to the high thread counts and exceptional quality, your favourite Northern Nights linens can be washed and laundered just like regular bed linen.

For the very best results, I recommend you wash on a 30C degree wash. I don't use fabric conditioner at home as I find Northern Nights linens don't really require any – but there are no rules and if you prefer to use one please do.

Drying will obviously depend on the weather! In my opinion nothing quite beats the freshness of line drying, but if that's not possible, don't worry as you will still get great results from tumble dryer - again use a lower setting for best results.

Whether you love or loath ironing, taking the time to run the iron over your Northern Nights linens will give you a beautiful finish. A good tip is to take them off the line or out of the dryer just before they become bone dry. This makes them a little easier to iron.

I'm really looking forward to the Northern Nights Anniversary weekend, so please join us for even more tips, ideas and fantastic luxury linens from all the team!

With love, Susie, Serine, Kari and Sam

Sweet dreams


  1. Mrs. Susan Sibsey August 20, 2011 at 3:48 pm -  Reply

    OK – I am a big big fan of Northern Nights, and despite problems which I will mention here, I will continue to buy and use NN as they feel so good. BUT what on earth is happening with the elastic in the fitted sheets? I have a couple of dozen sets across three different sizes, flannel and lovely high thread count, but nearly all the high thread count sets have completely lost the elastic in the sheets. It hasn’t happened to any of my flannel sets. I wash them all at 30 degrees, and as I dont own a dryer, they are aways dried out on the line or indoors over the clothes horse. Anyone else find the same problem????

  2. Mrs Linda Wright August 22, 2011 at 2:05 pm -  Reply

    Hi, I am having same problem with fitted sheets, I have got rid of 2 sheets as they are not staying on the bed, Please can anyone from NN help.

  3. Jan August 23, 2011 at 2:11 pm -  Reply

    I have several NN duvet sets, both flannel and high thread count. However is there any possibility that NN could produce a high thread count set in BLACK – either plain or minimal pattern.

  4. Christine Webb August 23, 2011 at 8:20 pm -  Reply

    I to have had problems with the elastic going on the fitted sheets.
    I would like to request some pale yellow sets, high thread count, no texture
    to feel. I have lots of bedding sets from Northern Nights and mostly they have been fabulous.
    Once i bought a pure home set which was 400 thread count, and the feel was out of this world. It felt like really soft moleskin ( but not flannel ) It was pure cotton. This range is now not available, but would like to know, if this can be possible to have in the NN range.
    This week, I bought a Down duvet, and it is simply lovely, light and cosy, as i hate to feel, to warm. I feel it will be warm enough for all year round.
    PS If you ever need a tester- call me HAHA
    Thank you in advance

  5. christine mills November 17, 2011 at 10:32 am -  Reply

    Hi Dear Susie Adams,
    Please explain about size up the duvet for more drape, what about the sheet? I have never bought nothern nights but would like to go bigger for my kingsize bed!
    Please help then I can purchase a new duvet and bed set.
    Many Thanks

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