The Night is upon us!


ITV1 'The Zone'

After much deliberation, negotiation, careful planning and rehearsing, the big night is finally upon us! We will be going live on ITV at 00.08 on Friday morning with the launch of ITV's 'The Zone'. 

This will be the first time we have ever simultaneously broadcast on two completely separate channels. It's technically a bit of a challenge but the show looks great and will be a load of fun. We will have a full hour on Thursday night/Friday morning to introduce lots of new viewers to what we do here at QVC. 

We have a great TSV in the form of a Nintendo Wii package and our guest, Abbey Surgeon, and I have been dancing and practising to see if we can look good doing daft things! The Wii is such a great family machine and with the package we have put together, it's incredible value too!

Julia and I will launch the first 'Zone' on QVC and every night they will be on at various different times between 00.00 and 02.30.

The way it will shape up is the ITV's host will link to us and we will have a special live show with lots of products and guests in a newly lit and designed set. The pace is a little snappier than normal and the offers will be amazing. 

It has to be said that we are all rather nervous and excited at the same time, and the atmosphere is buzzing. I do hope you will get the chance to join us just after midnight on Thursday 20th May, as QVC once again breaks new ground in TV broadcasting.

See ya there!

Simon X


  1. Margaret May 20, 2010 at 11:37 pm -  Reply

    Hi Simon, only just found out about this so would like to say “GOOD LUCK” to you and Julia all very exciting ,QVC is the BEST.

  2. Simon Biagi May 21, 2010 at 12:20 pm -  Reply

    Hi Margaret
    thanks so much for your best wishes, we made it through the first night without any disasters so onwards and upwards!
    All the best

  3. Joan Fraser May 23, 2010 at 3:27 pm -  Reply

    This is a fantastic opportunity for more people to avail themselves of the excellent service which you, at QVC, offer to the savvy shopper. I have shopped with you since your first transmission 16years ago and have continued to do so because you always offer detailed information about the product via your homely presenters. I am therefore very pleased to recommend your shopping channel to all my friends. Some of them have already told me of their surprise on seeing QVC on ITV’s The Zone programme!. My only problem now is that I have to be quicker ordering and of course Q-Cut is the best way. Good luck to you all and of course keep up the good work. BRILLIANT.

  4. Simon Biagi May 25, 2010 at 6:54 pm -  Reply

    Hi Joan
    It’s nice to hear that you have been with us from the start and that you ar not keeping it a secret about the great shopping! Here’s hoping for another great 16 years(at least) and lots of new viewers on ITV’s The Zone.
    All the best
    Simon x

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