We have been looking for a luxurious, high-end, performance-driven haircare range for many years and whilst there are many ‘natural’ haircare brands and many synthetic or fashion-based brands, we really wanted to find a brand with the formulation knowhow that could scientifically come up with proven results to haircare problems.
Maybe an easier way of explaining it is that we were looking for the scientific, anti-ageing approach that premium skincare brands have to wrinkles and skin ageing – but we wanted this technology in a haircare brand that wasn’t just theoretical and was driven through heritage, proven performance and hairdressing knowhow.
You can appreciate that this is a big ask of a shopping list which is why it has taken us so long to find Nexxus. For me, as your beauty expert, this ticks all the boxes with a formula heritage going back to the 1970’s where Jheri Redding, the founder of Nexxus, trail-blazed the use of keratin, and were ahead of their time in using protein to replenish hair, and educating the industry.
They answer current haircare needs by cleverly addressing what we do in the wet phase (as style starts in the shower) to create more perfect hair in the dry phase. With luxurious ingredients including caviar complex, liquid pearl, babassu and marula oils, and marine collagen to name but a few, and a scientific approach that creates unique conditioning pollymers and protein care actives, which uses science to carry these ingredients deep into the hair to create strength and flexibility.
Their vision and proven performance has always been and is famous for giving fluidity (i.e. hair that moves naturally with you) back to our hair. This can only be achieved with the correct combination of strength and flexibility of each hair strand, rebuilding and correcting our hair weaknesses and problems to give us the most optimally-balanced hair.
Repairing it to give a thicker, fuller and smoother hair shaft means it is more responsive in the dry phase – it dries quicker with a glossier finish, more life and vibrancy, and the brand’s famous result of the ‘beauty of fluidity’ means that the hair cascades like liquid in motion and even damaged hair can be returned to a pre-damaged state.
With a heritage to draw on, their global Creative Director is Kevin Mancuso who himself is a world-renowned stylist with a VIP and editorial fashion client list and, is based in the uber-chic New York Nexxus salon in the favoured celebrity area of Tribeca.
We are launching – as the only official retailer – this three-piece introductory kit consisting of their Nutritive Replenishing Shampoo, Conditioner and their ground-breaking Encapsulate Serum.
For all their science and complexity, their true hairdressing knowhow has come to the fore as they believe in three simple steps. This means that their results are quick and achievable for even the most damaged hair. Step one is always a shampoo, in this case the Nutritive Rebalancing, step two is always a conditioner, here it’s the Nutritive Restoring, and step three is always a treatment, this is the intelligent, leave-in Hair Serum.
This kit is perfect to address any imbalance after colour, illness, holiday, styling and the ageing process which has caused dryness. With all shampoos silicone free, the Nexxus system is designed to leave the hair feeling balanced and flexible with perfect equilibrium resulting in no build up.
When this range promised so much, I was almost scared to use it as I had set it on such a pedestal and we had been looking for something like this for so long – but I was not disappointed.
My bleached, summer-ravaged, horse riding hair was immediately softened and replenished with an incredibly concentrated luxurious-smelling shampoo where you could feel the quality of the formula immediately, and my top tip is that it is very concentrated so you don’t need a lot.
Add more water and it will lather even more, showing true quality and economy of use. The replenishing conditioner immediately was absorbed into the hair leaving barely any residue to wash out, and again delivering an amazing fragrance. The Encapsulate Caviar Serum, which is famous for delivering up to two weeks replenishment in one use, when applied to the hair wet, again completely sunk in with no residue and no tackiness and then blow-dried very quickly. I have also tested this on a wash and leave and the hair finish was still superb.
The real surprising treat was that every time you move or touch your hair you get a burst of this amazing floral fragrance with notes of nectarine, magnolia blossom, jasmine, vanilla, Baltic amber, and tonka bean. The hair caviar can be reapplied, if needed, on dry hair as a finishing serum or to tame down frizziness or dryness in the following days before your next wash, in the same way that you would apply a moisturiser or serum to the face to keep the results.
I can’t wait for you to try it and look forward to you having the great results that this brand is famous for.
I have eight sets of these amazing haircare products from Nexxus to give away to you – if you’d like to win one, you can answer my below question by commenting on this blog. Remember to include your email address so the team can contact you if you’re the winner – don’t worry this won’t be made public.
Q. Which fashionable New York neighbourhood is the Nexxus salon based in?
The competition will close at midnight on Tuesday 8th September, and I will announce the winners during my 8pm Alison Young’s Beauty Night In Show on Wednesday 9th September, so make sure you tune in to find out if you were one of the lucky ones.
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