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The founder of bareMinerals talks to QGossip

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In celebration of the 12th Anniversary of bareMinerals on QVC, we are showcasing three very special two-hour shows, with themes to help you get the most from the brand – Feel BeautifulGet The Look and Natural Beauty.

We are so thrilled that the founder of bareMinerals Leslie Blodgett is not only joining us for the launch show on 5th May, but has taken some time out to answer a few questions. Read on to find out her desert island products and more about the upcoming shows…

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Q. For those that aren’t so familiar with you and the brand, please tell us a little about your background and why you began bareMinerals?

A. I have spent my career in the beauty industry including working behind the department store counters in the 1980s in NYC. Foundation was complicating skin and causing problems due to the excessive amounts of unnecessary ingredients. We didn’t think skin should be suffocated so we took a healthier approach in all aspects of the brand.

Q. How has the brand evolved over the years?

A. I think the biggest change is that women truly understand that bareMinerals is the healthy alternative and they understand that we formulate our products with their well-being in mind. We never launched products for the sake of providing something new, there is always a purpose behind each one. We solve problems in the healthiest way possible.

Q. And what has changed since you first launched the brand on QVC?

A. QVC has been a defining period in the journey of bareMinerals. Since the first day on air on we found new friends on the QVC forums. We had constant dialogue and we found out exactly what they were interested in. The ideas that we brought to QVC were conceived by us and our customers.

Q. How do you feel about coming on air in the UK?

A. It’s about time! Lee and SJ have represented the company and products so beautifully over the years and have shared their QVC stories with me. I’ve always wanted to take some viewer phone calls myself and hear how bareMinerals has made an impact on them.

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Q. What’s in your make-up bag?

A. Original SPF 15 Foundation, Complexion Rescue Tinted Hydrating Gel Cream, SPF 20 Correcting Concealer, Lash Domination 10-in-1 Volumizing Mascara, Blush in Beauty, All Over Face Colour in Warmth, bareSkin Perfecting Veil, Marvelous Moxie Lipliner in Thrilled, Marvelous Moxie Lipstick in Get Ready, Eyeshadow in Cocoa, 5 in 1 BB Advanced Performance Eyeshadow in Sweet Spice, Frame & Define Eyebrow Styler.

Q. What are your desert island products?

A. Original SPF 15 Foundation, All Over Face Colour in Warmth, PrimeTime BB Primer Cream, Well Rested CC Eye Primer.

Q. Your anniversary shows are grouped under three headings: Feel Beautiful, Get the Look, Natural Beauty – can you give an insight into what each of those mean to you and bareMinerals, and any tips on how customers can follow each of these statements?

A. I will be taking part in the Feel Beautiful show on the 5th May and it’s the theme which is closest to my heart, we believe that beauty can change the world. And that when you look beautiful, you feel beautiful. This is what gives us a deep, meaningful connection to our customers, whether it’s a bold red lip or a favourite pair of shoes, whatever makes you happy is the key to looking beautiful and confident in your own skin.

Get The Look will be a fun and informative show, it’s all about potential not perfection. We’re obsessed with a genuine passion for helping each and every woman achieve her full potential while looking and feeling beautiful. Lee and SJ have a ton of tips and techniques to share with you in this show; I can guarantee there will be something for everyone and more importantly we will show you how easy it is to achieve these looks.

The finale of the event will be the Natural Beauty show, this is what our customers are looking for from us and the guiding force behind everything we do. Our brand is a natural, healthy, good-for-you brand that women have loved and been connected to for over 35 years.

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Q. And finally, what can we expect in the future from bareMinerals?

A. You can expect bareMinerals to continue to bring out disruptive innovations in complexion, and evolving and modernizing our skincare and colour categories to reflect customer needs and desires.

Join Leslie on the 5th May, and the rest of the bareMinerals team on the 6th and 7th of May for a series of two-hour shows. If you simply can’t wait another second, browse the bareMinerals range online, or check out our beauty department.

1 Comment

  1. iram May 9, 2015 at 9:25 am -  Reply

    i want to so badly use bareminerals as many other women are but although it seems you have alot of colours you actually do not have many for asian women who are not all TAN… im not med/tan or tan or medium as thats to ashy. i have also tried mixing but that didnt work. please please bring in more colours for light to medium tones for asian women… im not wearing foundation at the moment as i cant find the right tone. please help!

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