Show Genuine Belief in Team GB with Links of London


Genuine Belief

There is so much to look forward to in 2012! Not least, of course, is the Olympic and Paralympic Games.

We are very excited here at QVC to be working with the iconic British jewellers Links of London, who just so happen to be the creators of the Official Jewellery Collection of London 2012.



To kick off the celebrations we are introducing the Team GB band, the perfect way to show your support for Team Great Britain and take home the ultimate memento from the Games.

Links of London Team GB band


The unisex band (pictured) features a red and blue woven design, a Chinese knot fastening and a silver-plated bar with 'Team GB' inscription, which stands for both Great Britain and Genuine Belief.




Links of London launched their Genuine Belief campaign last September, which highlights the importance and power of belief in the Olympic team's performance. So even if you weren't lucky enough to get your hands on a ticket, you can still show your support and inspire the nation to get behind the athletes in the build up to the Games.

Some celebrities have already been spotted sporting their own Team GB bands, including singer Natasha Bedingfield, all four members of JLS, Linford Christie, swimmer Rebecca Adlington and many more.

Links of London have also bought onboard four of the UK's Olympic and Paralympic London 2012 hopefuls to act as ambassadors for the collection, they include…

Keri-anne Payne


Open water swimmer Keri-Anne Payne, who took home silver in the 2008 Beijing Olympics and was crowned world champion in Rome in 2009.


Christian Malcolm

Track athlete Christian Malcolm from Newport, Wales, who concentrates on 200m and earned himself the title of World Junior Athlete of the Year at 19. He has since come fifth in the 2000 Sydney Olympics and 2008 Beijing Olympics.


Sarah Storey OBE


Cyclist Sarah Storey OBE, who has competed in both Paralympic and Olympic events. She has won 16 Paralympic medals, including five golds as a swimmer and two golds as a cyclist.


Tom Aggar


Paralympian rower Tom Aggar, who protected his world title for the third time in the World Rowing Championships in 2010, and became the International Rowing Federations first 'Paralympic Rower of the Year'.


…Go Team GB!

Don't forget to keep an eye out for the full range from Links of London coming to QVC in June.


See the Team GB band

Visit the jewellery department


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