New-to-QVC brand VitPlus+ is coming to our screens on Thursday 23rd April at 6pm. Brand ambassador and qualified nutritional therapist Ian Marber came by to educate us all not only on the brand, but about what we actually should be taking to supplement a healthy diet and lifestyle.
Read on to hear more about Ian, VitPlus+ and his recommendations…
Have you seen the shelves in a health store filled with supplements yet they sell very little food? Or perhaps you take vitamins and minerals and can’t quite remember why you started them or what they do?
I’ve been fascinated by nutrition and health for as long as I can remember although I never thought I would have a career in complementary health.
Having started off in commercial property investment, a diagnosis of coeliac disease in 1993 changed not only my health but led me to take a chance and leave my job to study nutrition at the Institute for Optimum Nutrition (ION) in London. I graduated as a nutritional therapist in 1999 and founded the Food Doctor nutrition company and food range at the same time as my first book, also called the Food Doctor (co-authored with Vicki Edgson), was published. I left the Food Doctor in 2012 and am really enjoying my independent working life as it allows me freedom to get involved with exciting new projects.
I have now published a dozen books about nutrition and diet. I have regular columns and features in The Spectator, The Telegraph and New! and write for The Times, Mail on Sunday and Natural Health magazine. Most important of course, is my work, and I have met with some 6,000 clients over my career to show them how to improve their diets, with tailor-made plans including the right foods as well as considered, appropriate supplementation.
Before I tell you a little more about VitPlus+ Total I’d like to talk about supplementing vitamins and minerals in general. The most important point about supplements is that they are add-ons to a good diet, they will not and should not replace nutrients from food. One can’t eat nutrient-poor foods and then take pills and capsules assuming that they will make up for it, as things don’t work that way.
However, supplementing with a multinutrient is akin to sensibly covering any dietary shortfalls – I think of it as nutritional grouting – as it’s just there to fill in the cracks.
VitPlus+ Total is more than a multivitamin as the ‘Plus+’ refers to additional nutrients specifically included to take into account your life stage.
Even with the best intentions, it’s hard to have a really good diet every single day and so many people choose to take supplements as an adjunct to their diet. But how do you know what to take? Walk into any health food store and you’ll find shelves of supplements often categorised under digestion, immunity or bone health and the like. And the truth is who wouldn’t want all those things, and so there seems to be a compelling reason to take everything. But you just don’t need to take that many, as a targeted approach is called for and so rather than taking too much – I recommend taking advice.
Since I started providing nutritional advice I have used many products from the Natural Wellbeing group, the people behind VitPlus+ Total, so when they approached me to work with them as a brand ambassador I agreed immediately. They are a dedicated and highly-professional bunch and they know their stuff so I am delighted that I will be back on QVC introducing the VitPlus+ Total range. It’s been developed specifically for QVC and their audience.
There are three products in the VitPlus+ Total range – Total Her+, Total Her 50+ and Total Him 50+ and I will be talking about them all on air.
They’re all really easy to take, as they come in a handy blister strip which you simply tear off. You can take them at home with breakfast, or if you are in a rush then pop them in your pocket or bag and take them later on. I do advise that supplements should be taken with food so have them just before or just after you eat something. Each strip contains four easy-to-swallow capsules or tablets and you can take all four at once, or two with breakfast and two with lunch if you prefer so you can choose to take them as it suits you.
Let’s look more closely at Total Her+. There’s a multinutrient tablet that contains 25 different nutrients at sensible doses, many of which meet 100% of the guidelines, known as the Nutrient Reference Value. These include B6, which helps to regulate hormones and the nervous system, chromium for help maintaining normal levels of glucose in the blood, pantothenic acid for mental performance and nutrients to maintain the function of the immune system, such as vitamins C and D, selenium and zinc. Bone health is supported with calcium, magnesium together with vitamins D and K all in one tablet.
The added extras – the + in the Total Her+ – have been included specifically for women under 50 years of age, and includes additional vitamin B6, a capsule with Garcinia Cambogia (an extract of tamarind, a sweet tropical fruit) and a capsule of Evening Primrose Oil which contains Omega 6, an essential fat.
I’ll be able to tell you more about the Total Her+, Total Her 50+ as well as Total Him 50+ (which I started taking myself last week) on air. I’m really looking forward to the first show at 6pm on Thursday 23rd of April and hope you’ll be able to watch and get involved.
I’m on Twitter @IanMarber and so do follow me for nutrition advice and all things good food.
Tune in at 6pm on Thursday 23rd of April to discover more from this modern range, and in the meantime visit our Health & Fitness department.