Refresh Your Regime: all about serums

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Applying serum may seem for some an unnecessary step in their beauty regime. Surely a simple cleanse, tone and moisturise is enough?

While we’re all for a quick and easy routine, we’re here to show you that using serums is actually an essential part of any morning or evening skincare ritual.

What is a serum and why do I need to use one?

Traditionally fluid in texture, serums can also take the form of oils or light creams, and should be applied after cleansing, before you layer on your moisturiser. Their higher concentration of complexion-loving ingredients are delivered in a formula with smaller molecules, meaning they can be better absorbed into your skin.

Think of your serum as a targeted treatment; choose a concern you’d like to address and pick a serum accordingly to get to the task at hand. Whether you’re looking for an anti-ageing formula, something to add radiance, or perhaps you’d like to tackle spot-prone skin, there’ll be a serum that can help.

How many serums should I apply and in which order?

The sky’s the limit! If you have multiple areas of concern you’d like to address, you can layer several serums for a skincare ‘cocktail’ of beneficial ingredients.

Which serum you go for can also depend on the time of day; you might like to start your morning with a brightening formula, and end the day with a treatment created to help soothe or soften.

The most important thing to remember, is that you must layer according to the density of each serum. Always start with the lightest product, as this will be absorbed the easiest, working up to heavier formulas gradually.

How should I apply my serum?

Be gentle; your skin is very delicate. For serums applied to the face, gently ‘tap’ or ‘dab’ into your skin with light movements.

When you reach your neck, use a soft, sweeping technique, always moving upwards to encourage the feeling and appearance of firmness.

Shop our favourites

Don’t forget to check out our Refresh Your Regime page to discover the best ways to revamp your beauty routine, and the products to help you do it!

1 Comment

  1. Serena bruce January 4, 2018 at 2:18 pm -  Reply

    I use the Elemis super elexer serum every day.i use all of Elemis products. I really would recommend giving them a try I have very sensitive skin. But Elemis is great for my skin.i would nevèr change to another brand.see you soon Keeley xx

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