QVC’s got a new brow-mance!


Gimme BrowWith Benefit's Gimme Brow having launched on QVC recently, we wanted to find out about the relationship between UK women and their brows so we conducted a survey and asked 1,000 women all about their brow routine.

Our findings showed we spend £2.3 billion as year on perfecting our brows – more than you expected, right?!

Nearly a third of women in the UK shape their brows daily, and almost a fifth of the women we asked refused to leave their house without showing their brow line some TLC. Now that's brow dedication!

In recent years, brow products have stepped into the limelight as a make-up must-have. We found that well-groomed eyebrows speak volumes – the 'Power Brow' was connected to a self-assured, successful and wealthy woman. As a nation, we're all about the arch and definition. 

Then, on the other end of the scale, you have the infamous 'Scouse Brow'. A whopping 88% of our ladies thought that was just a step too far!

Of course, we had to ask for the verdict on celeb brows too – here's how our ladies voted:

Top Ten Power Brows of All Time

1. Marilyn Monroe                                        

2. Audrey Hepburn                                       

3. Brook Shields                                           

4. Madonna                                                 

5. Kate Middleton                                       

6. Cara Delevingne

7. Sophia Loren

8. Cindy Crawford

9. Bridget Bardot

10. Farah Fawcett 


Does that list seem about right? If not, comment below with your personal Brow Queen!


Jo Lee, our Beauty Buying Director, still thinks your dream brow can be achieved easily, and on a budget:

“Achieving a ‘Power Brow’ inspired by the Duchess of Cambridge or Marilyn Monroe doesn’t have to break the bank or involve any risky reshaping.

"The new Benefit Gimme Brow gel mimics the appearance of hair to give fuller, more voluminous brows so you can frame your face with confidence.” 


There you have it, the seemingly forgotten-about brow is back at the fore-front of our beauty regime.

We discovered the biggest concern for women was finding a brow shape for them. Well, with the expert advice available from Alison Young and our expert guests, as well as the huge range of products on offer, QVC are here for you – a true brow-mance! 


Find out more about Gimme Brow

Visit our Beauty department 

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