Sarah Crosland, editor of Crafts Beautiful magazine, appeared on QVC on Tuesday 10th February to officially present us with our 2008 Craft Awards.
QGossip caught up with Sarah to ask her a few questions about the awards and about the world of craft in general.
What would you say is QVC's most important strength as an award-winning shopping channel?
Quality, value for money and excellent customer service.
What do you think sets Dawn Bibby apart from other card designers?
Dawn has a great eye for design and colour. She knows her target audience and which cards and papercraft ranges will work well - the designs always look stylish, yet are easy to achieve. Often it's the making and giving of the card that is the pleasurable part and Dawn gives people the confidence to have a go, whatever their skill level.
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