Q is going EAST!


EAST kaftanNew fashion brands here at Q Towers are coming thick and fast at the moment, and on Wednesday 21st May we'll be bringing you the premiere show from High Street brand EAST!

The Spring/Summer 2014 collection will be the first time you'll find EAST products outside of their own stores and concessions in some time, and we'll be presenting a capsule collection that celebrates the essence of EAST’s fashion philosophy – ease of wear, exclusive prints and an on-trend colour palette.

Constructed in covetable natural fabrics, these seasonal wardrobe essentials include capri and full length soft trousers, vintage revere collared shirts, ‘travel investment’ kaftans, and A-line fluid skirts. Either colour-blocked in hot pink, turquoise, ocean-blue or dynamic white, or printed with EAST’s inimitable patterns, which this season include digital-printed flora, abstract ethnic designs and bold tropical blooms, the result is immediate wardrobe building for the stylishly discerning.

EAST asymmetric hem dressAccessories include soft and sweeping scarves and cotton-rich tote bags, either plain or printed, which provide the perfect finishing touch, co-ordinating with the collection’s strength of colour and printed vibrancy. This stylish daytime dress is a great example – we've photographed it in black, but it also comes in on-trend blue, pink and turquoise shades.

As ever, we're always striving to bring you the exclusive here at QVC, so you won't be able to find these items anywhere else for at least a week, and they won't be appearing in EAST stores for a full month after our premiere show!

So, if you want to get your hands on these stylish pieces before anybody else, you'll need to tune in at 1pm and 8pm on Wednesday 21st.

Can't wait until then? Start shopping for style essentials at our Fashion department straight away.


  1. Jas May 19, 2014 at 9:34 am -  Reply

    I adore EAST clothes. Over half my wardrobe comes from them, from special occasion dresses and coats for weddings and parties to everyday knits, tunics and trousers to wonderful scarves and statement jewellery. I can always find the perfect, stylish, well made item in EAST and the thought that I will be able to buy them from the comfort of my TV seat is almost too exciting. Cannot wait.

  2. Sue Dyer May 19, 2014 at 11:34 am -  Reply

    Hope you will have their bags, scarves and jewellery too, besides their clothes? Love this brand and pleased to know it’s coming to QVC very soon. Well done QVC.

  3. Pauline May 19, 2014 at 12:38 pm -  Reply

    What a coup for QVC! Looking forward to Wednesday. Have shopped at East for a long time, but have to make it a special excursion to their nearest store, so how wonderful to have their lovely clothes on screen too!

  4. Lynne Davies May 19, 2014 at 5:52 pm -  Reply

    I have four pieces of East clothing, all of which I love. Every time I wear one of the pieces I get lovely comments. I am a fan and look forward to seeing what you have on QVC.

  5. joonjoon May 20, 2014 at 3:44 am -  Reply

    I love EAST clothes. Their jackets are FAB. I think I am going to be clicking away buying .xx

  6. Deborah Eaton May 20, 2014 at 1:52 pm -  Reply

    Well Done QVC! EAST are a lovely brand and I look forward to seeing the QVC exclusives!

  7. Hilary May 20, 2014 at 5:01 pm -  Reply

    I simply adore this brand. What a wonderful addition to your already amazing collection. Will you be stocking size 8?

  8. Dorothy McQuillan May 20, 2014 at 5:07 pm -  Reply

    East used to sell lovely sandals and is a fabulous brand with chic pieces

  9. Penny Whittam May 20, 2014 at 6:05 pm -  Reply

    I’m an East fan, bought a top in store today & a maxi dress a few weeks ago. Looking forward to seeing QVC’s collection & buying some items too.

  10. Alison May 20, 2014 at 10:39 pm -  Reply

    I can’t believe it East clothes I love them, there a great fit for me , I’ll be watching. I buy online from East all the time it’s great that there coming to QVC.

  11. Vickie El-Rayyes May 21, 2014 at 3:35 pm -  Reply

    Thanks so much for all if your wonderful comments ladies, I was thrilled to be invited to bring EAST to QVC ! Kathy, you are a superstar thanks for such a great show!
    ❤Everyone at EAST

  12. Janice May 22, 2014 at 10:56 am -  Reply

    Looking forward to seeing EAST. BUT what a disappointment! Used to buy a lot from the Covent Garden shop when I lived in London but these items do not come close to what I already have, in fact, I would say they could be from anyone…. almost boring and colours awful.

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