The Spring/Summer 2014 collection will be the first time you'll find EAST products outside of their own stores and concessions in some time, and we'll be presenting a capsule collection that celebrates the essence of EAST’s fashion philosophy – ease of wear, exclusive prints and an on-trend colour palette.
Constructed in covetable natural fabrics, these seasonal wardrobe essentials include capri and full length soft trousers, vintage revere collared shirts, ‘travel investment’ kaftans, and A-line fluid skirts. Either colour-blocked in hot pink, turquoise, ocean-blue or dynamic white, or printed with EAST’s inimitable patterns, which this season include digital-printed flora, abstract ethnic designs and bold tropical blooms, the result is immediate wardrobe building for the stylishly discerning.
Accessories include soft and sweeping scarves and cotton-rich tote bags, either plain or printed, which provide the perfect finishing touch, co-ordinating with the collection’s strength of colour and printed vibrancy. This stylish daytime dress is a great example – we've photographed it in black, but it also comes in on-trend blue, pink and turquoise shades.
As ever, we're always striving to bring you the exclusive here at QVC, so you won't be able to find these items anywhere else for at least a week, and they won't be appearing in EAST stores for a full month after our premiere show!
So, if you want to get your hands on these stylish pieces before anybody else, you'll need to tune in at 1pm and 8pm on Wednesday 21st.
Can't wait until then? Start shopping for style essentials at our Fashion department straight away.