During the month of May our Beauty Pick is the Ultra Sun SPF50 Face Anti-Ageing Formula in a double size. It's really fantastic value for money especially considering this could last one person, used every morning as their day cream, primer and SPF, up to six months.
The reason I think this product is so special is that SPF is the only clinical and medically accepted true anti-ager. Prevention of damage to the dermis, epidermis, collagen and elastin fibres and the essential fibreblast cells can only be protected by SPF.
In the past and in mass markets the most widely available SPFs are your normal repeat applications. These of course work, but you need to check if they are both UVB and UVA resistant, plus they need to be applied in hot weather, every 20 to 40 minutes or in moderate weather, such as we are having this spring, every hour and a half.
This means that any SPF that you apply either in ‘normal’ sunscreens, foundations, day creams, tinted moisturisers, BB creams etc. cannot safely protect the skin throughout the day as the SPF deteriorates.
For example, if you apply at 7am, by 9am there could be little or no SPF protective quality remaining, yet for the rest of the day you think you are wearing SPF.
The easy solution, since we launched it in the United Kingdom, is Ultrasun. This day cream has excellent anti-ageing properties, sets to a lovely matt and priming texture, leaving no white residue even on an olive or African Caribbean skin, and offers an all-day stable protection against both UVA and UVB.
This means that it does not deteriorate or break down on the skin and shouldn’t need reapplication unless in extreme heat. This can be worn by men, women and children, although I think under 16 would be fine with the regular non-anti ageing face and body formula.
Everyone, no matter what their age or whether they have a basic or advanced routine would have better-looking skin both this year and in years to come if they use this product every day all year round.
We also have the Ultrasun SPF20 Glimmer formula which has taken the safety of the Ultrasun UVA and UVB all-day protection into a whole new glamour formula. Who would ever believe SPF could be sexy? Well now you can!
Once applied on clean dry skin you can get dressed straightaway and sunbathe after 15 minutes not only have you got the SPF 20 which does not need to be reapplied (unless in extreme temperatures) but the added beauty of a non-transferable shimmer!
When first applied this glimmer is very subtle, the beauty shines through for the true sun worshipper as when you dip in and out of the pool or the sea the water and sunlight combine to switch this glimmer into a true Bond girl finish!
Other favourite uses are for brides or anyone baring their shoulders as it makes your skin subtly glow. A top tip – this is the formula that can convert a true SPF phobe who's still stuck in the rut of low repeat application sunscreen. It's like a body makeup glamour product that helps you get a safe but sexy looking tan which makes sense to them, try it on your teenage daughters too! It's also a favourite with sun-worshipping, bikini-owning presenters Julia, Pipa, Claire and Jilly!!
View the full Ultrasun range.
Find out more about the Ultrasun Pick of the Month.