Following on from our successful limited edition 1 litre size last year, of which tens of thousands of you purchased with amazing feedback on the improved results in your hair, we are proud to say that we have teamed up with Philip Kingsley again to create a new limited edition Elasticizer (brought to you with free P&P for March) allowing you enjoy not only the results of better-conditioned hair but also the sensory experience of Rhubarb and Elderflower.
Firstly, this new fragrance is quintessentially British – inspired by the flowers and fruits of Philip’s Oxfordshire family home, with these fruits inspiring summer thoughts and traditional English recipes.
These days our hair is being more frequently coloured and chemically treated, there is an increased use of hair extensions and braids, plus the stronger and hotter weather during British summer time and also the incidence of illness, stress and hormonal changes affecting everyone’s hair – and this is difficult, especially when we are constantly bombarded with the celebrity perfect image of a beautiful, glossy, conditioned full head of hair. Don’t forget, Philip Kingsley’s private clinics in Mayfair and New York are where many of these VIP’s go – from high-profile movie stars, supermodels, and celebrities, as well as normal, hardworking people seeking out the best advice when they are at their wits end with their hair and scalp, and Elasticizer is a global, multi-award-winning pre-shampoo conditioner.
The clever thing about Elasticizer is that your hair will tell you how much you need to use it. If you have fine and fragile hair that splits on the ends and doesn’t seem to hold its length in growth, then use it once a week all over, applied to damp hair and left in for either several hours or ideally overnight. And then the areas that are prone to breaking at the ends, do a couple of quick treatments during the week by just applying on damp hair to the ends that are broken and leave for 5 – 10 minutes before you wash.
For swimmers and anyone going abroad, I would definitely apply it to damp hair to protect from swimming and sunbathing and leave on during these activities and then rinse off after your sport or at the end of the day. It’s one of the few ways that will allow you to come back from holiday with better hair condition.
For dry and colour-treated hair that is thirsty (this may also be from the ageing process), use as an intense treatment, leaving on for a few hours or overnight for several washes in a row, as each consecutive treatment will deliver intense, deeply-penetrating moisture and strength to the hair and you will see very quick and dramatic results. Once your hair is in the required condition, then you can revert to some quick five-minute pre-shampoo treatments if required, between your once-a-week intense application.
For textured hair of any ethnicity, including relaxed hair, that has a coarse feel to it, apply as a pre-shampoo smoothing treatment and leave on for an hour or so and repeat each wash until a feeling of silkiness and shine returns.
Naturally, tightly curly hair of any ethnicity and especially natural African/Caribbean, often to enhance your curl, you do not wash your hair as often and you wait for your natural oils to control the curl, speed this process up by each wash (often only once a week or once every two weeks – however often you do your hair) sleep overnight in an intense layer of elasticiser, wash and dry as normal applying, during natural drying, a tiny bit more elasticiser scrunched into curls and wrapped around your finger to get definition and shape. This should result in a more controllable curl quicker and between washes, to keep the spring in the end of the curl, which is a very fragile part of the hair as its many years old, scrunch a small amount of Elasticizer in mixed with a bit of water on damp hands, for definition.
I hope this gives you lots more ideas of how to get the most out of Elasticizer. Remember, you can’t overuse Elasticizer because it’s a pre-shampoo treatment, any of the conditioner that doesn’t sink in can’t weigh the hair down because your shampoo will remove any excess which makes it the easiest way to discover your very best conditioned head of hair.