It’s fantastic to have an exclusive global fragrance launch at QVC to reward you, our valued customers that have been so instrumental in the success of the Liz Earle brand since it launched here on QVC 20 years ago.
This new fragrance, Botanical Essence No. 9 Eau De Parfum doesn’t launch elsewhere until later in the winter season, and for those of you, like me, that have been collecting the Liz Earle’s fragrances and cocktailing them together it’s a great opportunity to step into the autumn/winter season with this ripened berry, richer fragrance.
Cleverly, Liz Earle goes to different perfumers for each of their fragrances to captivate a new feeling and mood. In this instance, the collaboration is with the famous Quentin Bisch who has adored fragrance since he was 11 years old and fell in love with YSL’s Opium. Creatively, he studied music and theatre and later in life moved to Grasse to carry on his artistry but in the new art and his first love of perfumery. He works with the esteemed, world-renowned creative team of the perfume house Givaudan, and has worked on some of the most famous projects in perfumery, including Loewe, Fragonard and Jean Michel Basquiat.
Perfumers are so excited to work within the unique, modern Liz Earle and their fragrance concept – where each of the nine exclusive, ethically-sourced ingredients are being awarded ORPUR (TR) status for their exceptional quality, purity and traceability.
For me, it’s fascinating – this is Liz Earle’s 5th fragrance, yet each one definitely holds its own identity and is completely unique in the feeling and mood that it evokes.
Botanical Essence No. 9 Eau De Parfum, depicted in the forest fruits rich purple and plum packaging, which immediately feels special and indicates to the eye ‘something new that I have never owned’, is definitely, for me – a grown-up fragrance, capturing a full and ever-moving bouquet of juicy blackcurrants, rich bergamot, and vibrant red ginger, but with a sophisticated, smooth velvet blanket of osmanthus, damask rose and pertuli, along with woody notes of oak moss; all enveloped within that creamy, powdery, vanilla softness which balances and holds all these notes together.
Stepping into autumn/winter, with the changing of the seasons and to go with new winter fashions, this is a perfect time to launch. I love that it still continues to be, for me, the best in industry packaging -normally, fragrance bottles are impossible to travel with and you throw the outer packaging away, whilst Liz’s neat, stylish and oh-so-chic bottles are contained and protected in a wardrobe box that your fragrance snugly fits in. This also depicts the story of the extracts, as well as protecting them and the bottle from sunlight, heat and general wear and tear in your handbag and travelling.
Enjoy, like me, experimenting and layering with your other Liz Earle botanical essences to create your own fragrance. I have especially loved layering with No.100 and its made a more sophisticated floral when I’ve mixed it with No.20. It’s complemented and emphasised the authentic rose extracts in both and, of course, what will it do when you layer it with No.1 famous for its citrus notes and No.15 with its sexy, deep pertuli – that’s for you to experiment with and enjoy at home.
A must-own for any Liz Earle fan but also for everyone that appreciates high quality fragrance, artistry and quality experiences.