This week is set to mark the fourth year of our relationship with the Or-Paz silver jewellery brand, and to celebrate we're holding a special anniversary show this Sunday!
Creator of Or-Paz Danny will be joining the show, to talk us through exciting new pieces that the brand has coming up.
In the meantime, we caught up with Danny to look back on his last four years with QVC, get some inside info on the brand history and origins, and get the lowdown on what we can expect to see on this Sunday's big anniversary show.
What do you enjoy about working with QVC?
The thing I love the most is hearing the customer's feedback, when they call me on air and tell me how much they enjoy the pieces, and that they are so unique and different to the jewellery you see anywhere else.
Tell us a bit about your background?
I was born and raised in Israel, and moved to the US in 2000 with my wife after I graduated from University. I started to work with my uncle who had a large jewellery company in New York. I started to learn the business from sorting diamonds and slowly got more and more involved with product development and finally ended up in sales and design.
How was Or Paz created and how did you come to work with QVC?
I've been in the jewellery business for over 14 years, and when I was involved in sales and design, I dealt with some of the largest department store accounts in America and that's how I got to know QVC. In 2008, we decided to move back to Israel to be close to our family. I launched Or Paz in QVC US and a year later in QVC UK.
What is the inspiration behind the collection?
The look of Or Paz is inspired by nature and by a variety of ancient motifs, and because Israel is a melting pot of cultures (the people originate from over 60 different countries), the richness of sources creates our signature fresh and unique look. I work closely with the designers and the model makers, and we use solid silver, exotic gems and semi-precious stones to create our designs.
What exciting new pieces for the anniversary can you tell us about?
I am very excited about these flower drop earrings and flower ring from our new Garden Collection, as it represents our detailed, dimensional and boutique-look jewellery, and I think our customers are going to love it too!
Tune in on Sunday to see Danny presenting the Or-Paz Silver jewellery collection and celebrating with us in true QVC style.
See our stunning range of Or-Paz jewellery