One knows a style icon, when one sees one…


Kim & Co Stretch Jersey Pencil Skirt with Wide Waistband 108644This week a poll of 1,000 UK men and women voted Kate Middleton as their style icon, beating the likes of Kate Moss and Emma Watson to the top spot. 

And the reason? 

It seems that the Queen's style influence over Kate, specifically in keeping those hemlines down, has had a positive impact.

The poll, conducted on QVC's behalf by One Poll, found that a third of women asked admit they're now more inclined to choose a longer-length skirt since seeing Kate's Australia and New Zealand tour-drobe - particularly the younger generations.

Nine in ten women even agree that this look is much more classy and confidence-boosting. Over 70% of men asked agreed, preferring the appearance of a longer skirt to a mini. On top of this, over half of the men admitted to judging a woman's outfit when deciding whether she's 'wife material'.

However, boys will be boys and more than 60% of the lads still confessed that short skirts are more likely to grab their attention. 

We asked our Head of Fashion Buying, Nicholas Chalkley, what he thought of the royal hemline focus:

"When it comes to style it’s clear to see the Queen’s opinion reigns supreme." Nicholas says, "Under Her Majesty’s careful guidance, Kate has managed to top the style stakes with more women preferring a longer-length style."

The Q Fashion expert suggests that those looking to emulate the look might be well served by the QVC Fashion selection: "Whether you’re looking to replicate Kate’s refined look or just update your wardrobe – we have something to suit every taste and need.”

Here's a selection of dresses both Kate and the Queen would approve of…

  Montique Laser Cut Ponte Dress - 118188Printed Short Sleeve Dress by Ingenue London - 123215









Trinny and Susannah colour block - 118578 Kim & Co Oriental Fantasy mandarin collar keyhole dress - 119408







Bob Mackie Vine Print Dress - 118797 Montique Soft Print Stretch Sateen Dress - 18190










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