How much do you love your favourite Liz Earle and Elemis beauty products? According to our recent QVC survey, over 4.8 million (19%) of British women would rather spend less on food in order to spend more on their beauty regime. Plus, the average British woman spends 330 days of her life in front of the mirror!
We surveyed 1,000 women to mark the launch of our new QVC Beauty channel – the first 24 hour TV channel dedicated to beauty – and we discovered that each day women in the UK apply:
• More than 16 million sweeps of a mascara wand
• Nearly 2,400 miles of lipstick - the distance from London to New York City
• Nearly 4,000 litres of foundation – enough to fill nearly 7,000 pint glasses
We also discovered that 70% of women spend more than £16 billion on cosmetics every year, plus over half of British women say the recession has had little or no impact on their beauty spend whatsoever.
Kate James, head of buying for QVC Beauty, says:
With more disposable income, modern women are savvier beauty shoppers than ever, making sure they get the best prices for their products and learn the best ways to use them before anything even touches their skin.”
Who splashes the most cash?
London women spend the most at over £955 on average per year. But the beauty bargain hunters are in the North West of England, spending the least at £567 on average a year, despite over 37% of them agreeing that they wouldn't leave the house without make-up!
Share your beauty secrets with us – are you a beauty bargain hunter? Do you spent too long in front of the mirror? Let us know by commenting!
The QVC Beauty channel is available on Freesat channel 816, Sky digital channel 658 and online at qvcuk.com/qvcbeauty
Visit our beauty department
QVC surveyed over 1,000 women across the UK to ascertain national statistics based on the amount of money and time spent on cosmetics – based on information from the Office of National Statistics.