Q. Hi Alison, I've recently read that using anti-ageing creams too early can actually cause more damage to your skin than doing it good. This is in contradiction to other articles and beauty advisors out there that say it's a good idea to start using creams in your mid-20s.
For women between 25-30, what cream would you suggest to maintain your skin? I'm currently using the Elemis Pro-Collagen Marine Cream. Many thanks, Bibi.
A. There is no detriment to using anti-ageing products early; it's just a waste of money. If you start to use a very strong anti-ageing product in your 20s, that is usually recommend to a 40-50 year old, you will not see any result from it.
The type of ageing you'll be experiencing is dehydration, so you need to focus on that. So I would recommend using Elemis Maximum Moisture Day Cream and Night Cream or Decleor's Hydra Floral – the lighter textures of these creams will concentrate more on hydrating your skin.