O&M stands for Original Mineral and is an exciting new launch which will satisfy any of you ingredient buffs and those of you that suffer hair, scalp and skin sensitivities and are looking for a ‘free from’ formula.
This was founded by a famous hairdresser who, through running his own salon, actually was allergic to and got contact dermatitis to hair dyes and all hair products and so himself and his wife, Jose (pictured left), went on to create (to allow him to keep working) an ammonia free, natural permanent colour line. It took many years to perfect the line to the editorial standards of his session work and salon client base, as it needed to be up to date but easy to use and kind to hands, skin and scalp for his client’s home use.
For those of you that have already discovered some of our ever increasing ‘free from’ brands such as Tarte and many other skincare preparations, it has been a long term problem for both the hairdressing industry, as hairdressers have their hands in wet hair all day long but also, many clients experience skin sensitivity too. Over the years I have shared with you that if you have soreness, redness or spots on the forehead, around the sides of the face, on the jaw line and sometimes redness and rashing on the chest or down the back, it may sometimes be caused by your shampoo or conditioner.
In the past, ‘free from’ products for hair have maybe felt a little bit crude and boring and although may have done the job, haven’t given you that modern, styling finish that the fashion brands do so well. Well, banish that idea now that O&M are here.
Use this range for a modern finish as proven by the salon celebrity and editorial front cover clients that this brand has as well as for the ingredient story. I think it will be equally loved by men and by the younger ingredient-savvy, fashion-conscious ages, as well as those of you requiring problem solving because of sensitivity caused by the menopause, medications and serious illnesses. Whether it’s a simple routine of just having a great shampoo or conditioner, to needing an intense 7-day miracle moisture mask which can give you a quick recovery treatment when you need it, it’s also perfect if your salon uses ammonia based colours or high lift tints that damage your hair and you are left fighting the dryness. This is brilliant as a problem holiday hair solver through to cool styling products that can give you the texture and hold that you require for your individual style. Funky travel sizes mean that they are easy to take to the gym and pack on holiday so that you don’t have to compromise your ingredient listing whilst you are away.
They have cleverly got a great detox shampoo for build-up including greasiness, chlorine and styling product build up which would also be great for after sweating ie: the gym and because of its gentle ingredient stack, it does the job whilst shielding coloured hair.
Generous sizing means that they are economical to use and certainly last a long time. With many of the full-size products being 350ml in size and because of the purity of the ‘free from’ formulas, you don’t have to use a lot to get results.
Developed by hairdressers to give fashion finishes no matter how you style your hair, there will be a solution for you and if you are addicted to hair styling and washing your hair, this will be great to use on a regular basis because you know you are getting that famous editorial, front-cover heritage but with a modern, ‘free from’ stack of ingredients. I think you will love the really cool packaging that, once you receive it, really shows you that you are using a modern product that’s very easy to use. I hope you love it as much as me – I am looking forward to launching this.